In late June the global mobile industry claimed that over one billion people will own a mobile phone in less than two years. The potential for business in that figure is astounding - because it creates unprecedented audience. A platform to do business without the traditional boundaries of time, distance and method. Accessibility and convenience, with incredible scope. Start getting excited!
The marriage of e-commerce and mobile phones is now taking place. Mobile commerce promises to deliver the real potential of Internet for commercial purposes to a significantly expanded market of existing and new users. Enormous opportunities, once only dreamed of by others, are becoming reality. Organisations that grasp the opportunity now will be hugely successful. Those that fail to seize the mobile commerce imperative and remain fixed in their approach will fall by the wayside.
"Real mobile commerce ... if you can`t see it, then Mobile Commerce World Africa 2000 hopes to point you in the right direction" says Debbie Bakos, project director for the Mobile Commerce World Africa 2000 exhibition and conference. The event kicks off at the MTN Sundome at Northgate on Wednesday 8 November 2000 and runs for a full three days.
Andile Ngcaba, Director General of the Department of Communications, who will officially open the event on Wednesday morning said "E-commerce and e-communications will change the architecture of communications infrastructures and business!"
The exhibition has some of the world`s leading wireless vendors and industry players on the show-floor. Amongst others, Prism Wireless, Oracle Corporation, Hewlett Packard, MTN, Nokia, and Rangegate will be conducting presentations, launching new products, announcing strategic initiatives and displaying a multitude of solutions.
"Mobile commerce is picking up where the internet left off. It`s time for businesses to take a step into the future, time to see that business can happen anywhere and anytime, especially right now, right here! Mobile Commerce Africa 2000 provides a unique opportunity to see the next generation of products and services transforming the business world, and the opportunity to learn how these can bring radical improvements to your organization" says exhibition project director Debbie Bakos.
The two-day Mobile Commerce World Africa conference has already attracted significant interest from the market and features a series of interactive panel sessions and cutting edge case studies. "Old Mutual Unit Trusts, New Media Turner International, Johnnic E-Ventures, Ericsson, Arthur Anderson and Baltimore Technologies Ireland amongst others will show you how mobile commerce solutions can deliver greater revenue, superior customer service, improve efficiency and take your brand and products to larger markets than ever before" says Bakos. "Delegates and visitors to the exhibition who supply their mobile number on registration stand a chance to win a number of prizes sponsored by Prism Holdings our event sponsor. We`ll see mobile commerce in action with winners being notified by SMS (short message service)" reveals Bakos.
For the first time in South Africa Mobile Commerce World Africa 2000 will be co-located with three other major industry events - Electronic Commerce Africa 2000, Cards Africa 2000 and iSEC - Information Security - Africa 2000. Commenting on the four events Bakos says, "The synergy this co-location creates is very valuable. Together smart cards, m-commerce, e-commerce and information security represent all the technologies and enabling tools crucial to the growth of the digital economy. Unlike some of the other larger or multiple profile exhibitions, our show offers business people an opportunity to really evaluate what e-technology can do for their businesses. Visitors can view and compare all the latest e-business technologies under one roof."
For more information, or to register for either the conference or the exhibition, call the organiser, Terrapinn, on tel. no. (011) 463 2802, email: debbie.bakos@terrapinn.co.za or visit the event webpages at http://www.terrapinn.co.za/colocated.
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