Macheen and Gemalto offer global connectivity solution to expand the mobile broadband market

Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, and Macheen, a leading mobile cloud applications service provider for connected devices, have deployed a new solution for mobile broadband device makers to provide right-sized global connectivity to their customers, wherever they are, from the first time they turn on their devices.

Using Gemalto's LinqUs Subscription Manager, Macheen offers Lenovo tablet and laptop users the opportunity to immediately purchase a data plan that suits their requirements for any time, anywhere Internet access. Working in partnership with mobile network operators Three Group in the UK, and KPN in Germany, the secure and highly reliable solution enables customers to dynamically manage mobile broadband subscriptions. Gemalto and Macheen are extending computing connectivity far beyond the limits of WiFi networks and this represents an opportunity for mobile network operators to enter a rapidly expanding sector that is hungry for comprehensive, high-speed Internet access.

Macheen's mobile cloud service integrates Gemalto's LinqUs Subscription Manager and embedded UICC to provide Lenovo with remote personalisation capabilities. The card is inserted into any Lenovo mobile-broadband-enabled ThinkPad tablet and laptop devices at the time of production and can be personalised at a later stage, simplifying supply chain management and global deployments. A local active subscription is downloaded securely and automatically the first time the device is used, and regardless of where the customer is located, they can immediately benefit from the local tariff offered by Macheen partners best suited to their usage, even if they have not yet purchased mobile connectivity.

Philippe Vall'ee, Executive Vice-President of Gemalto, adds: "The partnership with Macheen enables us to offer a complete dynamic subscription management solution for wireless carriers and device makers, which simplifies global logistics. The new solution delivers quick, simple and cost-effective offers to dramatically increase adoption of mobile data services by users of tablets, laptops and many other connected devices."

With Pinpoint Services, end-users get always-on access to just the sites and applications they need. They can also buy non-contract time passes for full Internet access. These connectivity offers, and a host of new business models provided by Macheen, become a key differentiator in the highly competitive market for laptops and tablets.

Richard Schwartz, President and CEO of Macheen, adds: "People just expect the connection to the cloud to be there. We've worked to deliver a new solution in a carrier-friendly way that breaks through what have been abysmally low adoption rates for connected devices beyond the phone. Everyone benefits - the device makers, the carriers and, of course, the users."

Lynda Burton, Director of Wholesale at 3UK, adds: "We're thrilled to work with Macheen. They have an innovative solution that solves a key industry problem to grow the pie and increase the number of network-connected devices."