Macola South Africa has announced it will participate in activities and opportunities available as a result of Macola Software`s marketing agreement with International Business Machines (IBM). Through this agreement, Macola Software links its brand to the powerful new international initiative of the IBM Netfinity Server Proven solutions program, which offers total solutions of industry leading software and IBM Netfinity Servers to small and midsize businesses.
"The qualifying criteria for our local partners include compliance with the highest standards. We are pleased to extend our local Independent Software Vendor relationships to include Macola S.A. This strategic partnership will give us further access to targeted segments in the Small Medium and Micro Enterprises (SMME) market", says Marc Gower, IBM Marketing Manager of Small and Medium Business.
This joint marketing alliance with IBM has laid the groundwork for Macola South Africa to offer its customers fully integrated technology packages of hardware, software, services, education and support. According to Remy Mauduit, Macola Software`s general manager of global marketing, by participating in IBM`s Netfinity Server Proven program, Macola South Africa has entered into the next level of growth in the IBM/Macola relationship.
"World-wide Macola and IBM help customers grow their businesses," said Mauduit. "This new agreement now allows Macola South Africa to link with the growing IBM Netfinity Server Proven solutions program, and bring IBM value to our global marketplace. This is the most aggressive co-marketing campaign Macola South Africa has ever launched, and it enhances our global strategy."
This joint marketing initiative links IBM`s Netfinity Server Proven solutions program and Macola Software through collaborative world-wide marketing efforts such direct mail, trade show sponsorships, sales kits, co-operative advertising, press releases, white papers and more.
Macola South Africa`s participation in IBM`s Netfinity Server Proven solutions program also gives them a competitive edge in offering complete business software solutions. As a result of this partnership, Macola South Africa can offer its customers a complete solution - software and a business system - that has been tested for compatibility.
The IBM Netfinity Server Proven solutions program is available for software vendors to work with IBM to test their software applications on IBM Netfinity servers. This IBM solutions program is based on the idea that solutions begin with the application. Server Proven Solutions have been tested for installation, implementation and integration with IBM Netfinity products, providing customers with an application and business system that has been proven to work.
Macola delivers Microsoft-based technology solutions to growth-oriented small and midsize companies. More than 16,000 sites and 175,000 customers world-wide operate their businesses using Macola software, and three new companies commit to Macola Software every day. Macola grew almost 30 percent last year and has sustained that rate of growth approximately every year since 1990. During the last fiscal year, Macola experienced a dramatic expansion of more than 230 percent in international sales, which now represents approximately 15 percent of annual revenues.
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