Get to Hall 1, E13-16 to see how Macromedia`s Flex allows developers to rapidly build enterprise rich Internet applications that deliver a superior user experience. Find out how to make the Web `read/write`, with products such as the recently released Breeze, as well as Contribute, Central and the Robo range.
South African Macromedia distributor and Web-enablement specialist, Dax Data, will provide live demonstrations on showcased solutions. "From developing to scripting, graphics to sound, this is where developers will find the Macromedia tools, servers, presentations, and solutions they need," says Dax Data MD Jeremy Matthews.
Additional product highlights include Studio MX 2004, Flash MX Professional 2004 and ColdFusion MX 6.1.
A key theme of the Dax Data demonstrations will be "Experience Matters". Matthews explains: "We will specifically focus on the use of Macromedia Flash as a client technology and on how developers, using Macromedia Flex, can create rich client applications in scenarios where traditional page-based HTML applications are inadequate.
"The Flex framework supports open tooling allowing developers to use their text editor or IDE of choice to create applications that run on the Flex presentation server," he says.
Macromedia Flex is a new presentation server and application framework that enables enterprise development teams to put more effective interfaces on critical business applications. Flex offers a standards-based, declarative programming methodology and server runtime services for delivering rich, intelligent user interfaces with the ubiquitous cross-platform, cross-device Macromedia Flash client.
Macromedia Breeze is a Web communications system that enables more than 400 million Web users to immediately engage in online meetings and experience rich content without downloading special plug-ins or media players.
Breeze enables users to share and view PowerPoint presentations and conduct online training and business meetings using integrated voice software. This allows businesses to train staff or communicate with employees online. Results and research material can be published directly to the Web or intranet.
"Macromedia is empowering a whole host of new users," says Matthews. "Contribute, for instance, allows user with no previous training to work with Web pages. Using an intuitive interface, employees can add content and images to existing templates and publish their news in HTML on their websites."
Visitors to the stand will also stand a chance to win Macromedia books and prizes. Free evaluation CDs will also be available.
Futurex 2004 is held at the Sandton Convention Centre on 18 - 21 May 2004. For more information on Macromedia solutions, go to http://www.daxdata.co.za.
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Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices.
Dax Data
Dax Data is a value add software distributor providing solutions in the Web development and Web enablement area. Incorporated in September 1989, Dax Data has offices in Cape Town and Johannesburg, is an IBM Business Partner, a Microsoft Solution Provider and holds local distribution rights for Macromedia, NetManage, DataMirror and Graphon products. The company has an extensive skills-base for these products, assisting southern African enterprises to tackle complex host-to-any connectivity issues, Internet-based delivery mechanisms and data replication solutions. Dax Data and its partners offer value-added services around the Web enablement of business applications - in effect, helping customers to maximise their investment in systems by making the data, information and applications they contain available across multiple backend and client technologies. (www.daxdata.co.za)
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