Macromedia to offer e-learning solutions

Macromedia, locally distributed by Dax Data, has announced its acquisition of Presedia, a provider of online presentation and e-learning solutions for sales, marketing, corporate communications and online training.

Jeremy Matthews, managing director of local Macromedia distributor, Dax Data, explains that with the addition of Presedia`s flagship product, Express, Macromedia is extending its presence in the online presentation, training and e-learning market.

"This will address a burgeoning audience of business users looking to easily create, deliver and manage online presentations and learning content," he says. The Express hosted and licensed offering will immediately be sold and supported by Macromedia.

"Express leverages the ubiquity of Macromedia Flash Player," he says. "This presentation and deployment solution enables companies to deliver their corporate communications and e-learning materials on the broadest range of Internet-connected computers and, in the near future, PDAs and wireless devices such as cellphones."

Express enables companies to simplify traditionally time-consuming and expensive tasks, like educating sales reps on a new product, in a short timeframe and at a fraction of the cost of other training options.

Macromedia, being an expert in the mainstream e-learning market, is suitably positioned to take advantage of the rapidly growing e-learning market.

The product enables non-technical professionals to use existing office productivity tools like Microsoft PowerPoint, annotate their presentations with audio, and combine these two elements into a streaming Macromedia Flash application delivered via a hosted or licensed solution.

"The content can be integrated with existing learning management systems and can contain slides, audio, animations, quizzes and surveys."