MagentaSoft (Pty) Ltd has announced that it is launching MagentaMoola, its hassle-free, zero-admin loyalty programme. The impetus behind the programme is to further build customer loyalty, frequency, improve retention and boost revenues.
MagentaSoft says another important tier of this programme is to promote the procurement of other print and promotional collateral besides corporate stationery such as business cards, compliment slips and letterheads.
Simon Haskell, MagentaSoft`s managing director, says: "When it comes to ordering collateral such as business cards the benefits are clear - spend three minutes online, typeset, proof, submit and your business cards are delivered within 48 hours - at half the price. These kind of benefits can be actualised for all collateral through our system such as brochures, business forms, labels, certificates, datasheets, direct mailers, envelopes, invitations, pads, presentation folders, etc."
Customers will receive MagentaMoola on all collateral ordered through the application and have the ability to redeem the MagentaMoola on print collateral ordered in the future.
The company says that MagentaMoola will also be the basis for its customer relationship marketing and the building of its knowledge bank. This will give MagentaSoft the ability to put together additional facts about its customers, combining it with real, live action by a specific customer, and use that knowledge to make decisions about when and how to market to that customer striving for truly individual and personalised one-to-one marketing.
Furthermore, MagentaSoft believes the efficient and effective launch and implementation of the holistic programme will allow the company to analyse the profitability of individual products and services and of those lines versus each individual customer and prospect. The knowledge bank allows MagentaSoft to be a market-driven organisation as opposed to a product- or technology-driven concern. By incorporating knowledge about its customer`s habits and its prospects needs, MagentaSoft believes its succinct programme will have far-reaching benefits for both the company and its customers.
Jason Frichol, MagentaSoft`s strategic and marketing director, says: "MagentaMoola will facilitate one of the company`s main goals - customer share as opposed to market share. The programme is simple to manage by our marketing and operations staff and very easy for our customers to operate. It is truly a zero-hassle admin-free loyalty programme."
For more information on MagentaSoft: http://www.magentasoft.com
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