Manchester United today announced that Dimension Data, a leading global technology services company, is to become the club`s official business solutions partner.
The announcement follows Dimension Data`s work with Manchester United on the redevelopment of its Web site (www.manutd.com) in April and its appointment by the club to drive the development of Manchester United`s customer relationship management (CRM) strategy.
As part of the agreement, Dimension Data will join Manchester United`s elite platinum partnership programme and line-up alongside other blue-chip international brands including Budweiser, Pepsi and Lycos.
During the three-year deal, Dimension Data will work closely with Manchester United to help develop a next-generation business solution that will allow the club to get closer to its 50 million fans around the world and build greater supporter knowledge. In doing so, Manchester United will be able to use this knowledge to communicate more effectively with its fan-base and develop new products and services that will enable fans to participate in the "Manchester United experience", regardless of where they live.
The solution will also address the growing number of partners and their need to collaborate in delivering the best fan-focused football experience possible. The ongoing investment by Manchester United will represent one of the largest of its kind by any football club.
David Gill, Group Managing Director of Manchester United, commented: "Having already worked successfully with Dimension Data on a number of projects, we believe that the company`s global presence, broad experience in delivering business solutions, and sound understanding of Manchester United will help significantly to expand our activities both here in the UK and internationally. We can only do this if we have partners in place such as Dimension Data that will help ensure that strategies like this are backed by the right information systems and a resilient network infrastructure."
Commenting on the announcement, Bruce Watson, Executive Chairman UK and Europe at Dimension Data, said: "We are delighted that our relationship with Manchester United has continued to grow and culminated in us becoming one of its official partners. This announcement today presents us with a great opportunity to align ourselves with a world-leading brand and is testament to our capability to offer global managed services and business solutions to our clients at the highest level."
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Dimension Data Holdings plc (LSE: DDT) is a leading global technology services company. It specialises in providing IT solutions that enable businesses to operate seamlessly across application networks (the result of the convergence of two previous separate areas of IT: application integration and network infrastructure.)
The group`s ability to offer expertise in networking, application integration and global managed services makes it uniquely positioned to deliver the IT solutions required by businesses to connect devices, information, applications, business processes, people and organisations.
Dimension Data, founded in 1983, had revenues of $2.5 billion in 2001 and operates in 30+ countries with over 9 500 employees.
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