mapIT announces Interactive Map for The Momentum 94.7 Cycle Challenge

Issued by Craving Novity for TomTom
Johannesburg, 15 Nov 2012

Cycle challenge main 94 race profile.

mapIT - your digital mapping partner- together with Primedia and Altech Netstar, are pleased to announce the launch of the online Interactive Map, Route Maps, Race Profiles and Mobi Site for The 2012 Momentum 94.7 Cycle Challenge. The race will take place on 18 November 2012 through the streets of Johannesburg, and Altech Netstar will be providing tracking of over 100 route vehicles, as well as riders supporting various charities. The race is aptly named the toughest race in Johannesburg, and is renowned for the large crowd it draws year after year.

The mapIT Route Maps and Race Profiles, which visually show the gradient of the route, allow for entrants to prepare for the race. The Interactive Map can be viewed onhttp://947.mapservice.co.za/and contains the routes, live tracking of charities, points of interest as well as road closures, which will enable race participants to plan their movements and meeting points for the day. Supporters will be able to navigate to their meeting spots, around road closures, with the help of the Mobi Site (http://947.mapservice.co.za/mobi), which will also provide the real-time tracking of the cyclists 'Riding for a Purpose'.

The race marshals, organisers and safety crew will also plan their operations based on this mapping and tracking technology. "We are pleased to be backing this race for the fourth year running. It is without a doubt one of Johannesburg's major sporting events, and mapIT is proud to be able to provide a service which supports both the public and organisers as they navigate through and around the route on the day," said mapIT's Managing Director, Etienne Louw. Louw added that the Interactive Map also acts as a great tool for the rest of Johannesburg's citizens. Those who are not involved in the race will be able to find their way without being affected by the event, by navigating around the road closures, hassle free, from any connected device.

"Altech Netstar will be providing real-time live traffic information to race organisers and 94.7 listeners throughout the day. We are also delighted to be providing the units and technology to facilitate the tracking of all the participants supporting charities by riding to raise funds and awareness for their various worthy causes," said Harry Louw, Managing Director of Altech Netstar. Charities being tracked on the main mapIT Interactive Map are MAD Charity, Philile, Pink Chicks, Reach for a Dream, Riding for Rainbows, Starfish Charity and The Cows.

Cycle challenge main 94 race topographic map.

The Smile Foundation, a charity subsidising facial reconstruction to disadvantaged South African children with deformities, will be tracked on their own site (http://smilefoundation.mapit.co.za/). They will enjoy the support of local celebrities such as 94.7 Highveld Stereo's Darren Simpson, Samantha Cowen, Brad O Regan and Gavin Deysel, as well as Ms South Africa. Spectators wishing to update the Twittersphere with the action and camaraderie of the celebrities riding for The Smile Foundation can use the Twitter Hashtag #SmileFundSA.

This is Jo'burg's race, so we encourage everyone to come out into the streets and celebrate our city. Visit the mapIT Interactive Map at http://947.mapservice.co.za or their Mobi Site athttp://947.mapservice.co.za/mobiand track The Smile Foundation celebrities athttp://smilefoundation.mapit.co.za/.

Summary of features:

* Medical and refreshment points along the route.
* A route profile of the route in elevation indicating inclines and declines and additional route information.
* Kilometre spaced distance markers.
* An alternate re-routing tool that competitors, spectators and residents can use to avoid road closures.
* A rotatable 360-degree 'SiteSee' preview of key stages of the route environment.
* The map is available the Momentum 94.7 Web site,www.cyclechallenge.co.zaor directlyhttp://947.mapservice.co.za.
* Live Tracking of 'Smile Foundation' riders, available athttp://smilefoundation.mapit.co.za/.

mapIT

mapIT, powered by TomTom, offers businesses high-quality digital maps with accurate and extensive coverage of sub-Saharan Africa and across the globe. Furthermore, it offers this map data on the world's foremost location-based services (LBS) platform. mapIT is an all-encompassing digital mapping company. Working together with TomTom Africa, Avusa and Partners, mapIT establishes innovative and comprehensive suites of digital mapping platforms to position itself as the leading international enabler of accurate location-based platforms throughout sub-Saharan Africa. For more information, visit http://www.mapit.co.za.

Netstar

Altech Netstar pioneered the stolen vehicle tracking and recovery industry in SA in 1994, and is the market leader in terms of size, product range, and an unsurpassed private recovery infrastructure.

Owned by the JSE-listed Altech Group, Altech Netstar employs over 800 people, based at its head office in Midrand, regional offices in Durban and Cape Town, and branches in Port Elizabeth, Rustenburg, Richards Bay, Newcastle, Witbank, Bloemfontein, Polokwane and Nelspruit.

Over 10 000 Altech Netstar tracking systems are installed per month, through a network of over 100 fitment centres around the country.

Altech Netstar operations extend into Zambia, Namibia, Swaziland, and Botswana. It has also established a successful operation in Malaysia.

With its footprint extending into southern Africa and its exclusive ground and air recovery teams, Altech Netstar is able to recover vehicles in an average time of less than an hour. Without having to rely on the SAPS, Altech Netstar can respond immediately and where possible hand the recovered vehicle directly back to the owner. For more information, visit http://www.netstar.co.za.

Primedia

Primedia is a leading South African media group whose vision is to become a world-class media company. It was established in 1994 and its listing on the JSE Securities Exchange was completed in April 1995. Primedia remained listed on the JSE until 1 October 2007, when its listing was terminated following a successful private equity transaction (scheme of arrangements).

Primedia is now privately owned by a group of investors comprising Mineworkers Investment Company (a black economic empowerment company), The Kirsh Consortium (existing founders of the company), management and Brait SA. The group has an established portfolio of businesses that principally cover the advertising and content sectors of the media industry. These businesses have leading positions in the markets in which they operate.

Primedia's advertising businesses are located principally in South Africa. This broad base of assets, which include radio broadcasting, outdoor advertising, commuter and other out of home media opportunities, spans both the traditional and non-traditional media sectors. This mix strategically positions Primedia well, as advertisers attempt to reach an increasingly fragmented and diverse audience. These businesses enjoy a high degree of exclusivity derived from regulated rights to various delivery platforms, which contributes to their attractive operating margins. Primedia's advertising businesses also have an unparalleled reach across the entire South African consumer spectrum.

The group's content businesses comprise filmed entertainment consisting of cinema exhibition, film distribution, home entertainment, and electronic games. The group is also engaged in new growing sectors of the digital industry through its recently formed Primedia Digital division, which incorporates Primedia's Internet, mobile and other content-based businesses. For more information, visit http://www.primedia.co.za.

The Smile Foundation

The Smile Foundation is a South African non-governmental organisation for children. Charity work of this nature is undeniably gratifying as it is in the business of changing the lives of disadvantaged South African children with facial deformities. The foundation assists by putting the smile back onto the children's faces with free corrective facial reconstructive surgery and treatments.

For more information, visit http://www.smilefoundationsa.org/.

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mapIT announces Interactive Map for The Momentum 94.7 Cycle Challenge

mapIT provides Route Maps, Race Profiles, Route Planner and Mobi Site for the race.