MapIT, a leading South African digital mapping company, recently became a member of the Mobile Marketing Association's (MMA) South African Council. The company joins a high-profile list of major global companies.
"Mobile platforms are becoming increasingly important in the rapidly evolving South African advertising and marketing industry," explains Etienne Louw, Managing Director of MapIT. "By joining the MMA, MapIT is showing its support and commitment to the development of mobile technologies and their expanding role on the continent."
MapIT offers unique location-based services (LBS) to mobile marketing applications throughout Africa. The quality of the MapIT map data is currently among the best in the market, particularly in African countries.
"We believe that mobile is the future when it comes to mapping and technology," adds Louw. "Companies across all sectors should be making moves toward incorporating mobile in order to promote their products and services."
The MMA is the premier global non-profit trade association, representing all the major players in the mobile marketing value chain. With over 700 member companies, the MMA is an action-orientated organisation with a global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix. The organisation seeks to promote, educate, measure, guide and protect the mobile marketing industry worldwide.
"We are happy to welcome MapIT as a member of the MMA and look forward to working with them to help expand the use of LBS in mobile marketing and advertising campaigns across Africa," says Terry Murphy, general manager of MMA South Africa.
"We fully support the activities of the MMA, and we hope to contribute to the organisation's efforts to highlight the importance of mobile within the marketing industry," says Louw.
The MMA global headquarters are located in the United States and it has regional chapters in North America, Europe, Middle East, Africa, Latin America and Asia.
For more information on MapIT, visit http://www.mapit.co.za.
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