The impact of data analytics on marketing management is becoming clearer by the day. This is primarily due to the increasing use of comprehensive data analytics tools. Creator and publisher of various state-of-the-art business intelligence tools, Effective Intelligence does an admirable job of simplifying marketing success for organisations from diverse industries.
Instead of just talking about it, Effective Intelligence makes it possible for organisations to experience first-hand and appreciate the positive impact of analytics on marketing management. Its eclectic portfolio of management systems covers a wide range of marketing aspects.
Effective Intelligence's prospect pool and campaign management system, InfoXplorer, for instance, is the perfect tool for creating and executing data-driven marketing campaigns across the client's enterprise. InfoXplorer has the capability of managing tens of millions of records and delivering detailed marketing profiles for the same.
This comprehensive management system is based on state-of-the-art technology and insight that is typical of Effective Intelligence's systems. Whether it's the use of visual charts, ability to conduct sophisticated testing or receive detailed financial feedback, InfoXplorer's benefits are many and marvellous.
Julian Ardagh, CEO of Effective Intelligence, remarked: "Each system is the result of considerable thought and focus. We actively ensure that we are not sidetracked when developing our business intelligence systems."
Market segmentation, data enrichment and prospect marketing are among the many aspects of marketing that Effective Intelligence's InfoXplorer tackles. Advanced reporting makes it easy to assess campaign performance, and hence helps plan and execute new marketing campaigns. InfoXplorer empowers its users by enabling customised prospect selection for marketing campaigns.
"One of the best things about InfoXplorer is that it's extremely simple to use," added the Effective Intelligence CEO. "Despite the technical challenges we face as developers and the immense power of our systems, we keep them (the analytics systems) highly user-friendly."
This marriage of sophistication and simplicity spells success for Effective Intelligence's clients using the business intelligence tools created by this South African company.
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