Maximizer Software appoints new African partner

Maximizer Software, a leading provider of customer relationship management (CRM) and contact management solutions, today announced the appointment of a new channel partner in Nigeria, SILK Business Network.

SILK Business Network is primarily a software solution provider with a focus on the service deployment of business process enhancement technology. SILK has been appointed as a level C partner, which means it is authorised to sell and implement Maximizer`s CRM and eCRM solutions.

"Currently, most organisations in Nigeria depend on customer satisfaction statistics to measure the quality of their customers` experience, but these surveys often reflect only what the company wants to hear and high scores may not correlate with customer loyalty or retention," says Olukayode Ajayi, CEO of SILK Business Solutions. "However, customers in Nigeria desire a more positive experience in terms of value perception, use and interactions with the organisation, but currently have limited options to choose from. This is why SILK Business Solutions chose to align with Maximizer Software.

"Maximizer`s CRM solution directly impacts the performance and the basis of our customers` key result areas, and as we rate our success only based on the return on investment realised by our customers, we feel that our service delivery combined with Maximizer`s market leading solutions are a perfect combination," continues Ajayi.

"We at SILK Business Network are committed to exceeding the expectations of our customers in roles where interactive customer lifecycle management adds to our customers` competitive advantage. We aim to achieve this with the addition of Maximizer Software`s CRM solutions to our product and service offering," concludes Ajayi.

"We are very happy to welcome SILK Business Solutions to our African business partner network," comments Marcus Potts, managing director, Maximizer Software EMEA. "We have been working hard over the last year to strengthen our Middle East and Africa (MEA) channel region through the appointment of new partners. However, the partner authorisation process is quite intensive, so it has taken a great investment in time and resources to achieve this growth.

"The addition of SILK Business Solutions now adds further reach into the African region, adding to our strong and established partner network in South Africa and Botswana. Maximizer plans to continue this channel growth in the region as the importance and role CRM plays in the African business market," he concludes.