Maximizer Software completes CRM family of products with launch of Maximizer CRM 10 Entrepreneur Edition

To address small businesses' increasing need for ROI-driven technology solutions, Maximizer Software (TSX:MAX), the leading provider of simple, accessible customer relationship management (CRM) solutions, has announced the availability of its Entrepreneur Edition - completing the suite of Maximizer CRM10 solutions.

Maximizer CRM 10 Entrepreneur Edition, the next-generation of Maximizer contact management software, gives start-ups and individual professionals an out-of-box, full-featured contact management solution that is simple, accessible and provides the best value to help them grow their business.

With this release, Maximizer Software is the only vendor that offers a complete family of CRM products for small and medium-sized businesses (SMEs) that enables a smooth migration from contact management through to full-featured CRM - available in its Group, Professional and Enterprise Editions - as the business evolves and grows. Maximizer CRM 10 starts with employee number one and can grow to employee number 500 and beyond.

"With CRM spend forecasted to increase by double digits over the next five years, Maximizer CRM 10 clearly establishes the company's commitment to empowering small and medium-sized businesses with a product line that allows them to start with a contact management solution and transition to full-featured CRM as their business matures," said Laurie McCabe, vice-president of SMB Insights & Solutions, AMI-Partners.

As the most robust contact management solution on the market, Entrepreneur Edition offers several new enterprise-level features, including: new mobile access with MaxMobile Lite for BlackBerry; on-demand business coaching; on-the-fly reporting; and improved time and task management with further Outlook integration.

"For budding small businesses, choosing a key technology solution is a critical investment, as both money and resource allocation can make or break the business," said William Anderson, executive vice-president of Maximizer Software. "With the release of Entrepreneur Edition, small business owners gain an extremely comprehensive contact management solution that enables them to incorporate best practices in customer care and time management right from the start."

"Entrepreneurs are noted for their ability to recognise and develop business opportunities and they make a valuable contribution to the business economy throughout EMEA. They move decisively to gain market advantage and need a highly flexible CRM solution that can be easily customised to match their very individual styles of working. Maximizer Entrepreneur Edition puts a host of vital information and detail on customers, prospects, contacts and sales at their fingertips, 24 hours a day and wherever they are geographically," added Vivek Thomas, managing director EMEA, Maximizer Software.

With more than 20 years of experience, the company created Maximizer CRM 10 Entrepreneur Edition to give continuous accessibility. MaxMobile Lite for BlackBerry offers increased mobility and provides BlackBerry smartphone users with access to their customers, notes, tasks, and schedules directly on their handset - and synchronised back to the information on their desktop.

Also added are enhancements to MaxMobile Lite for Windows Mobile devices, which support various Windows Mobile Pocket PC and smartphone devices, including MotorolaQ and Samsung BlackJack, among others.

Providing a gateway to on-demand, immediate expert advice through its interface, Maximizer CRM 10 now includes sales and professional coaching from CanDoGo. Through this partnership, Maximizer customers can access advice via the Web, from leading experts on business or professional topics such as sales negotiation, proposals, leadership and motivation.

Users can leverage advice and coaching from more than 150 authors, speakers and professional trainers, including Zig Ziglar, Tom Hopkins and Tony Parinello, in text, audio and video formats.

Additional Maximizer CRM 10 Entrepreneur Edition improved features include:

* Easier communication and time management with improved Microsoft Outlook integration;
* Improved administration and security to manage small groups; and
* Overall productivity enhancements in on-the-fly reporting, and task management.

Availability and pricing: Maximizer CRM 10 Entrepreneur Edition is available directly from Maximizer Software or through a global network of business partners. Maximizer CRM 10 Entrepreneur Edition starts at a price of R1 820 per user. Please enquire for pricing on Group, Professional and Enterprise Editions.