Leading the Mobile CRM 2.0 revolution for smartphones, Maximizer Software Inc (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) solutions, today announced the availability of its latest CRM software - Maximizer CRM 10.5.
Providing organisations a full-scale CRM solution directly on their smartphones, Maximizer is the only CRM vendor to offer the most real-time access options to customer/prospect information on multiple platforms, including BlackBerry8000 series, Pearl, Curve and Bold smartphones and now Apple iPhones. Enhancements in Maximizer CRM 10.5 are designed to support real-time customer interactions from the office, in the field and while on the road; ultimately driving customer acquisition, customer service and customer retention.
"In today's economy, when companies are looking to maximise ROI, while improving communications with customers and prospects, Maximizer CRM 10.5 delivers both,” said Vivek Thomas, managing director EMEA, Maximizer Software. “With MaxMobile in version 10.5, Maximizer provides organisations a solution that gives real-time insight into their customer base and prospects - enabling customer interactions that build better relationships.”
Mobile CRM - business anytime, anywhere
With Forrester Research reporting that 31% of SMEs plan to adopt and/or execute a sales force application on their mobile devices by the close of 2008, Maximizer Mobile CRM now empowers sales professionals to conduct business in real-time including:
* Ability to access an online document library for sales and company collateral;
* One-click access to maps and driving directions;
* Significantly increased storage of customer data via SD cards.
With BlackBerry devices continuing to lead the corporate business world, Maximizer CRM 10.5 also offers in-depth functionality for the latest BlackBerry smartphone devices, including an improved single-click BlackBerry user interface, and integration with BlackBerry address book and phone modules. Sales and service professionals can also log calls, SMS text messages and e-mails to client records on their BlackBerry smartphones, affording increased access and convenience in the field.
In addition to improved wireless synchronisation, Maximizer CRM 10.5 now offers seamless wireless Web access from the installed mobile application to provide the best of both worlds within one click:
* Rapid, offline access to a subset of customer information stored directly on the smartphone and synchronised back to the corporate CRM system; and
* Real-time online access to the corporate CRM system to dig deeper into specific accounts or expand searches via the Web browser integrated with the mobile application on the device
“With instant access to logged calls, e-mails and quotes, Maximizer Mobile CRM enables our mobile sales force to provide seamless customer service, and make informed, on-the-spot decisions throughout the sales cycle," said Dennis Fanning, president of Platinum Equipment Ltd, a supplier of quality semi trailers for the transportation industry. "Maximizer Software offers increased productivity to our sales force with reduced downtime, allowing us to service our customers more efficiently.”
Additional Maximizer CRM 10.5 new and improved features include:
* More features supported in Web Access to support workers from anywhere including Microsoft Word integration, Excel export, action plans, e-mail templates for personal campaigns, and faster performance;
* Greater visibility and better strategic planning capabilities with advanced business intelligence and visual workflow capabilities including on-the-fly trend analysis throughout the customer lifecycle;
* Extension of Web 2.0-powered tools with social networking enhancements for more powerful prospecting. Availability and pricing Maximizer CRM 10.5 is available in three editions - Group, Professional and Enterprise, from Maximizer Software through a global network of business partners. Please e-mail info@maximizer.co.za to find out how Maximizer CRM 10.5 can help your organisation.
Visit http://www.max.co.uk/crm-applications/whats-new-in-maximizer-crm-10.html for more information on what's new in Maximizer CRM 10.5
Visit http://www.max.co.uk/mobile-crm/mobile-crm.html for more information on Maximizer Mobile CRM.
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Maximizer Software
Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. As a pioneer in the CRM industry for more than 20 years Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information - through mobile devices, online, or the desktop. Maximizer Software has sold over one million licences to more than 120 000 customers ranging in size from entrepreneurs to multi-national organisations, including: Siemens, Soci'et'e G'en'erale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit: www.maximizer.co.za.
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