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Maximizer Software unveils 'Maximizer CRM Central' online community

Maximizer enables online social networking for SMBs with Web 2.0 technologies
Johannesburg, 30 Sep 2008

Maximizer Software (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) solutions, today announced the launch of Maximizer CRM Central (www.maximizercrmcentral.com, an online community for Maximizer's small to medium-sized business (SMB) customers, prospects and partners to discuss and share best practices on topics related to Maximizer CRM and Mobile CRM in an online environment.

Along with interactive discussion boards devoted to CRM-related topics, Maximizer CRM Central features ratings of message board posts, a feature suggestions board, linking to other contributors, an RSS Feed and a CRM Sandbox, which allows users to share customisation code and links to other CRM resources.

"As social networks and online forums have become an increasingly popular way for IT professionals and software users to share information, Maximizer Software is dedicated to helping our customers network, collaborate and help themselves through Web 2.0 communications," said Angie Hirata, worldwide director marketing and business development, Maximizer Software Inc.

"Maximizer CRM Central is an excellent networking forum for SMBs to share ideas, experiences, best practices, and provide or receive peer support."

In addition to the launch of Maximizer CRM Central, Maximizer Software now also provides easy access to Web 2.0-powered tools within Maximizer CRM that opens the ability to make sales contacts and research prospects through social networking sites like LinkedIn and Facebook. Also supporting these initiatives, Maximizer works with Jigsaw to make it easy to search, select and import user-generated company data for free into Maximizer CRM.

For more information or to join the Maximizer CRM Central online community, visit http://www.maximizercrmcentral.com.

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Maximizer Software

Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. Built on a Web-based architecture, Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information - through the desktop, Web, or mobile device. Maximizer Software has sold over one million licences to more than 120 000 customers, ranging in size from entrepreneurs to multi-national organisations, including: Siemens, Soci'et'e G'en'erale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit www.maximizer.co.za.

Editorial contacts

Renee Conradie
Emerging Media Communications
(+270) 11 792 4706
renee@emergingmedia.co.za