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McAfee marketing aids SMEs

By Theo Boshoff
Johannesburg, 06 Jan 2009

McAfee is set to ramp up its marketing activity in an effort to help drive SME sales through its smaller during 2009, according to PC Retail.

The strategy will see the software vendor encourage its partners to help its unmanaged dealer partners increase their sales through tools and rebate incentives.

The incentives aimed at Ingram Micro, Computer 2000 and Bell Micro are part of the launch of the vendor's new Partner Security for Service solution, which is designed to help provide integrated and managed services to SMEs.

NEC presents communication servers

NEC Corporation of Malaysia aims to increase its share of the local enterprise telephony market to 25% from 15% currently, driven by the company's new communication servers, reports Bernama.

The new servers, comprising the Univerge SV8100 and SV8300, are designed to help SMEs tailor their communications needs based on user roles rather than having technology dictate how users communicate.

"We target to sell around 500 to 600 units of the communication servers this year as the demand for Internet Protocol is increasing and we have to catch up with the market demand," said MD Daisaku Takeuchi.

Cheaper Internet grows SMEs

Kenyan entrepreneurs and SMEs will be the driving force for the adoption of key technologies that will benefit the economy, according to a new report released by the Global Information Society (GIS), states Business Daily Africa.

The new study, which highlights the relevance of the Internet to growing economies, says connectivity is now as vital to wealth creation as having a constant supply of energy. But it adds that innovative businesses will be the catalyst to help countries like Kenya to benefit from technology.

“Bandwidth is the petrol of the new global economy; and cheap international bandwidth is essential for any developing country to remain competitive in a changing world,” said Russell Southwood of Balancing Act, one of the report's authors.

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