MCI Consultants, a leading provider of software solutions to the financial services and recruitment industries, today announced that it had appointed Habari Media, the media sales house division of the Habari Group, as the sales agent for its cnectd mobile services.
cnectd, a mobile application developed by MCI, is a free SMS service, which enables users to send SMSes, via all networks, anywhere in South Africa. Each SMS is appended with an advertisement, which is targeted by age, location and gender. The cnectd user base currently totals 30 000 users, and is growing at a steady pace.
“cnectd is unique in that the ad offering features both a clickable and saveable splash screen, while the user is sending the message,” commented Garth Rhoda, National Manager for Mobile at Habari Media. “In addition, the sent message screen has a text link advert. When the contact receives the message, it too is tagged with a text link advert. cnectd users are urban-based youth, 51% of whom fall between the ages of 16 to 23. They are millennium movers, brand conscious and completely adept at mobile technology."
“This initiative is a direct consequence of the success we have achieved with our other mobile applications,” added Aliki Droussiotis, Director of MCI Consultants. “It takes cognisance of the needs of today's younger generations and satisfies them utilising the technologies associated with the social media market.”
Habari Media is Africa's leading digital sales house, offering Internet and mobile advertisers access to Africa's largest portfolio of leading Web properties and mobile advertising platforms. With offices in major African centres, such as Cape Town, Dakar, Johannesburg, Lagos and Maputo, Habari Media not only represents a market-leading stable, but is also able to provide representation in leading African online centres.
It provides its partners, which, for example, include BBC, CareerJunction, MSN and Vodacom Mobile, with a local presence and market knowledge, while providing advertisers who wish to reap the rewards of mobile and Internet advertising, the best service, knowledge and support.
The Habari Group is a company made up of culturally diverse individuals who, through a total commitment to innovation and customer service, come together to provide clients with the best service, solutions, and return on investment.
For further information, please contact Aliki Droussiotis, MCI: tel 011 454-3420, fax 011 454-3417, e-mail aliki@mci.co.za.
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MCI Consultants
MCI Consultants is a South African-based business information systems consulting firm specialising in providing software solutions to the business community, specifically to the financial services and personnel recruitment industries.
It offers complete solutions, including accounting systems (ACCPAC), business intelligence solutions (IBM/Cognos/TM1) and recruitment solutions (AdaptRecruitment), as well as bespoke developments, including software for the JSE Stock Brokers, including trading and portfolio systems that also incorporate e-commerce and mobile technologies.
Its approach is to continuously provide solutions to meet its clients' changing requirements. It prides itself in delivering excellent customer service and building long-lasting partnerships with its clients.
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