MediaTile today announced its African distributor, Tactile Technologies, has released the MediaTile Cellular Digital Signage product line, named Digital-Sign-In-A-Box, for immediate customer delivery across the continent of Africa.
MediaTile's unique cellular and Web-based solutions are expected to accelerate customer deployments of digital networks in Africa, as they enable businesses to deploy advertising, educational and informational broadcast networks without any on-site technical expertise, computer configuration or network setup.
The announcement was made at a launch event in the Vodacom offices at Century City, Cape Town, South Africa, with more than 100 influential decision-makers from the retail, banking, finance, pharmacy, hospitality, advertising and media industry segments in attendance.
"We are extremely excited about bringing the tremendous communication advantages that MediaTile digital signage solutions provide to both businesses and consumers to Africa," said Mauro Mercuri, GM of Tactile Technologies and exclusive MediaTile business partner for Africa.
"With our business partner Vodacom we have eliminated virtually all of the technical barriers associated with IP-based digital signage networks and thereby opened the market to far more businesses."
Earlier in June, Tactile Technologies announced they had secured an agreement with Vodacom Business Solutions, a division of Vodacom South Africa, to accelerate the market adoption of networked digital signage deployments and direct broadcast networks.
The agreement enables both companies to team up and offer cellular-based digital signage solutions to retail chains, product vendors, advertisers and the emerging market of narrowcasters. For more on this announcement, visit www.tactiletech.co.za.
MediaTile's Digital-Sign-In-A-Box solution is a perfect example of the new type of devices and appliances that are integrating Vodacom mobile services for its exclusive network access. "The value that Vodacom's mobile broadband network brings to the MediaTile digital signage solution is unmatched, in terms of business flexibility, value, ease of use, simplicity of operation and network reliability," continued Mercuri.
MediaTile Digital-Sign-In-A-Box displays can be shipped to hundreds of locations such as retail stores or banks, and are configured by simply plugging them into a standard power outlet. MediaTile displays instantly connect over the Internet using Vodacom mobile 3G/GPRS services, and are individually or collectively controlled through a secure Web-based portal. MediaTile displays are available in 19-inch, 32-inch, 42-inch and 47-inch HD LCD sizes, including touch screen configurations. Also available is a separate 'component player' that can be connected to almost any pre-existing display - from 5-inch display panels to immense outdoor electronic billboards.
"This is the beginning of a new era in consumer communications and broadcasting," said Keith Kelsen, CEO and founder of The MediaTile Company. "Across the globe, we are seeing the emergence of a new breed of direct broadcasting from digital signage networks that provide relevant information where and when it matters the most. In retail and banking, it's advertising at the point of sale; in communities, it's a promotional city network; in corporate facilities, it's an internal information network."
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MediaTile is the world's first provider of cellular digital signage solutions and direct broadcast networks. MediaTile enables retailers, brands, and narrowcasters of all types to deploy digital signage networks in far more places, in much less time, and to realise ROI sooner. With our unique cellular-based approach, our award winning Digital-Sign-in-a-Box and Web-based broadcast portal, we've made on-site network management, application software, and upgrades a thing of the past. Now you can realise all the advantages of digital signage without any of the headaches. Visit MediaTile at www.mediatile.com.
A narrowcast is the transmission of data to a specific list of recipients. Cable television is an example of narrowcasting, since the cable TV signals are sent only to homes that have subscribed to the cable service. In contrast, terrestrial TV uses a broadcast model in which the signals are transmitted everywhere and anyone with an antenna can receive them.
Narrowcasting is particularly useful as a commercial advertising tool. Pre-recorded television programmes are often broadcast to captive audiences in taxi cabs, buses, elevators and queues (such as at branches of the Post Office in the United Kingdom). The theory being that, by identifying particular demographics viewing such programmes, advertisers can better target their markets. (ref. Wikipedia).
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