Creative Labs SA has named Memtek-MMW as the sole local distributor of its multimedia product range in South Africa.
Says Simon Campbell-Young, MD of Memtek-MMW: "Not only will this exclusive relationship with Creative help fortify our position as a strong multimedia product player in South Africa, it will assist us in resetting channel pricing. "From Memtek-MMW`s perspective, we want to use this association to regenerate the multimedia side of our technology distribution business and generate brand equity and loyalty."
"The partnership with Memtek-MMW look set to propel the growth of our multimedia business in South Africa. To expand our leadership position in the multimedia business through our exciting range of Digital Entertainment products will require a greater emphasis on marketing and channel support services. The Creative/Memtek-MMW partnership is well-poised to deliver the level of focus and commitment to the marketplace" said Gordon Buitendach, Sales Manager, Creative Labs SA
According to Campbell-Young, Memtek-MMW is excited about Creative`s focus on the Digital Entertainment arena, downloadable music is one such example. "The MP3 music movement is here to stay," he says. "Creative wants to move beyond the commoditisation of MP3 players, ensuring that users can utilise the Internet for future enhancements, instead of buying a product that needs to be replaced with another unit within a fairly short time period."
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Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for the personal computer and the Internet. Famous for its Sound Blaster and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. The company`s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.