Metaps (headquarters: Shinjuku, Tokyo, Japan. CEO: Katsuaki Sato) has officially released DirectTAP, an ad network that connects advertisers and app developers with zero commission.
With recent ad technology advancements, anyone can put ads in apps or Web sites to earn revenue. However, the number of connecting services that take a cut of the advertising revenue has grown as well. Each of these middlemen is taking commissions to the point where the remaining ad revenue is reduced to razor thin margins. DirectTAP introduces a new way for app developers to directly earn the maximum advertisement revenue.
Service highlights
1. 100% revenue share
DirectTAP is a new pay-per-click advertising network, which charges no commissions between advertiser and app developer. For example, if an advertiser pays 10 cents per click, the application that displays the ad will earn 10 cents per conversion.
2. 100% fill rate
Along with the pay-per-click ads that are shown in DirectTAP, performance-based advertisements are used to fill remaining inventory, which in turn achieves 100% fill rate.
3. Use 100% house ads
For developers wishing to promote their own apps, house ads can be used at no cost. It's up to the user to choose the ratio of house ads and sponsored ads. With DirectTAP, it is possible to display up to 100% house ads.
A "freemium" ad network
When it comes to building an individual network, the initial costs of building the infrastructure (servers, hosting) is very expensive. However, matching buyer and seller on the Web has become very inexpensive, with costs becoming near to free. As such, this has opened the doors to freemium Web services, which provide basic services at no cost.
Using the freemium model, DirectTAP matches advertisers and app developers with no fees or commissions. For advertisers who want more, DirectTAP provides additional premium services such as consulting and ad optimisation at an additional cost.
Up until today, DirectTAP has been a closed beta that has grown to publishers with over 200 million downloads worldwide. To increase the revenue opportunities for more app developers, DirectTAP is officially opening for public use today. DirectTAP only supports Android apps, but support will be extended to iPhone applications in the near future. Patents are being filed in accordance.
Metaps provides a specialised platform for app developers to monetise their apps, and supports the needs of developers through a one-stop solution that attracts customers, increases
engagement, generates revenue, and even exchanges user traffic through its network.
