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MIA Samsung`s networking channel strategy ensures ROI for the customer

By IT Public Relations
Johannesburg, 22 Jul 2002

MIA Samsung Telecommunications is helping its customers take advantage of the ongoing convergence between traditional telecommunications and networking systems, by ensuring then a significant return on investment when migrating to IP (Internet Protocol) technology.

"IP technology is largely accepted as the vehicle for convergence, especially since Internet bands and data networks are becoming a very popular convergence source," explains MIA Samsung CEO Malcolm Driessel. "Voice over IP (VOIP) technology is no longer a pipedream, but a reality, and the industry has already begun using VOIP technology and is putting voice over IP networks."

"To voice-enable a data-only network usually requires tremendous capital expenditure (capex), which most companies do not have," he continues. "Gateway technology has made it possible for the PBX to evolve with VOIP, however, which means companies are now able to take advantage of the best of both worlds."

Driessel says voice-enabling a company network does not necessitate replacing the entire network with an IP telephony system. "Instead, the existing network can be seamlessly integrated into emerging VOIP technology using a Samsung media gateway (SMG). This is done at a fraction of the cost and with minimal disruption to the organisation. Additionally, capex is minimised, and turned into manageable operating expenditure (opex)."

The SMG converts PABX protocol into Internet protocol. The system incorporates integrated VOIP trunks, which allow it to function as a "gateway" to the Internet. This feature can provide voice communications via the Internet or over any existing IP-based LAN or WAN. Additionally, the use of open international standards ensures that the gateway is compatible with equipment located at other sites.

"By implementing the SMG, companies can voice-enable their existing equipment, and thus derive all the benefits of VOIP technology, including substantial cost savings because calls are now made over the Internet and the WAN," says Driessel. "Additionally, the system is fully interoperable with any new technology that is released over the next five to seven years. Should the PABX reach the end of its lifecycle during this time, it can be replaced with an IP-PBX and IP phone, thus ensuring that the company always remains at the forefront of emerging technology.

"PABXs have been around since Alexander Graham Bell first invented the telephone, and are consequently renowned for their reliability and feature-rich functionality," Driessel continues. "An IP telephony system, on the other hand, relies on technology that is still relatively immature. Additionally, the system runs on software which is notoriously problematic, requires regular upgrades and is prone to security flaws.

"If a company`s PABX system and router network are functioning optimally, there is no need to replace them. Simply link the two with the SMG, which will give the organisation all the IP functionality it requires, at an affordable price. Irrespective of how many telephone users there are at branch offices, only one gateway is necessary," Driessel concludes.

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MIA Samsung Telecommunications

Samsung is a major player in world communications, with a presence in 65 countries and product sales in excess of $88 billion. Research and development remains the driving force behind Samsung. More than 13 000 research scientists and engineers are involved in the search for tomorrow`s technology. This commitment to R&D ensures Samsung`s reputation as a provider of the world`s most intelligent communications products. As an ISO9000 accredited company, quality underlines every aspect of the organisation. Samsung PBX products are sold worldwide in every major country, hence providing the ability of the products to meet the needs of customers worldwide.

Editorial contacts

Ivor van Rensburg
IT Public Relations
(012) 361 7340
ivor@itpr.co.za
Malcolm Driessel
MIA Samsung
(011) 799 7720
malcolmd@mia.co.za