Microsoft has launched its official online store in South Africa, the company announced on Tuesday.
According to Microsoft, the new online store will enable South African customers to purchase any product from the company's ecosystem of devices through the local Microsoft online store.
The company says the store boasts a broad assortment of original branded goods ranging from Lumia smartphones to Xbox consoles.
In addition, the store features products from Microsoft's partners to provide customers with more choice whilst they are shopping for the perfect PC, tablet, game or smartphone to suit their needs and budget.
"The explosion of social and mobile technology has ignited 'the era of the smart shopper' where consumer purchase decisions are determined through online product and service content and reviews. We are also finding that more and more local consumers look to benefit from the convenience afforded to them from secure online shopping and free delivery, which they can find in the Microsoft online store" says Zoaib Hoosen, MD of Microsoft South Africa.
"The Microsoft online store in South Africa will act as a one-stop shop for all Xbox, Lumia and Windows related products from Microsoft as well as our partners. For this local launch, customers can take advantage of a lot of exclusives and special offers," Hoosen concludes.
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