Global mobile social networking service Mig33 can now run on the Android operating system.
The service, which currently has over 40 million registered users worldwide, rolled out its beta version for the Android mobile device and reveals - without specifying the date - it will soon be pre-installed in mobile phones manufactured in China and Taiwan.
According to the company, this strengthens Mig33's position in emerging regions that are looking for low-cost Android smartphones.
Steven Goh, CEO and co-founder, Mig33, says: “Our Android offering ensures that Mig33's social entertainment services and virtual goods marketplace will be front and centre for the next several generations of both mass-market smartphones and value-oriented handsets from the world's top brands.”
Goh says the company is offering a revenue share predicated on consumption of Mig33 credits to handset makers that pre-install the application on Android devices just as it does with the Java app.
The company claims its application is modelled on East Asian social networking services such as Japan's GREE and China's Tencent QQ, valued at $2.5 billion and $43 billion, respectively.
Earlier this year, Mig33 revealed its strategy to drive virtual paid-for content in developing markets such as SA.
Mig33 users send more than one million virtual gifts a month and post more than 100 million messages a day on its network, or 1 000 messages every second. Other Mig33 services include an international voice-over-Internet protocol calling service.
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