Enterprise e-mail management company, Mimecast has introduced a channel incentive programme to its partners in order to boost revenue.
“Since we introduced the programme last month, we've seen an increase of 300% in new partners,” says Grant Hodgkinson, business development director at Mimecast SA.
Earlier this year, Mimecast deployed a World Cup Incentive programme to its partners. Through the incentive, the company attracted 64 new customers across 32 partners. “When we got over the World Cup euphoria, we decided to expand this initiative to the rest of our channel partners.”
The programme aims to create an incentive to channel partners by providing rebates on monthly service fees and products sold through the channel network.
According to Hodgkinson, as part of the incentive, Mimecast has lashed the pricing of 'E-mail Protect' by 50% for its partners. E-mail Protect is Mimecast's software-as-a-service solution that is designed to protect customers against evolving e-mail threats, which go beyond the traditional norms of spam and malware.
Hodgkinson points out that “all-in-one Internet service providers” have traditionally failed at providing e-mail protection.
He adds that telecommunications deregulation in the market has created more opportunities for specialist e-mail security companies such as Mimecast because deregulation has resulted in fewer monopolies, more choice for customers to choose from where they get their Internet and e-mail security.
“Because customers are now free to choose their service provider, they can choose their e-mail management solutions form a company that specialises in e-mail security solutions. The market has become more fragmented and the customers have the freedom to choose their service providers,” he notes.
Hodgkinson claims that at this point in time, the programme will be indefinite but will continue to be evaluated on a regular basis. “This incentive programme is available to all of our partners, and they can apply online. We have seen renewed interest from other companies wanting to become Mimecast partners.”
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