Minolta has positioned itself firmly as the industry leader in the medium to high print volume digital copier market by gaining the lead in segment three (40 - 59 copies per minute (cpm)) and Segment 4 (60 - 89 cpm), according to the results of the recent InfoSource Spring 2004 survey.
Copier division product manager Paul Symonds says most of the print volume occurs in segments three and four. "Minolta`s lead in the high volume sector can be attributed to the quality of its machines like the DiALTA Di850 and Di7210.
"The Di850 is a highly productive and reliable core machine with network-enhanced workflow efficiency, large volume printing ability and excellent image quality and the Di7210 is a high-speed, high-volume machine capable of meeting an enormous range of networking and document management demands," says Symonds.
Symonds expects Minolta to maintain its lead in the high volume sectors especially with the pending introduction of its fastest copier ever, which produces 105cpm, in April 2005.
Symonds says Minolta expects its biggest growth to occur in the entry-level sector, especially segment two. "In the first six months of this financial year we have already sold the same amount of units as we did during the entire last year," he says.
This remarkable growth can largely be credited to the introduction of the new digital copier series, which includes six models the 25 page-per-minute (ppm) DiALTA Di2510 and Di2510(f), 30-ppm Di3010 and Di3010(f) and 35-ppm Di3510 and Di3510(f) digital copiers. The machines are all fully compatible with a wide variety of operating systems, and can easily be integrated with the existing network.
Symonds says clients are beginning to see the value of printing via digital copiers as opposed to desktop printers. "The linkage ratio in all segments has increased by at least 10%. "In segment two alone we have gone from linking 50% of copiers to linking 70% within a period of six months," he says.
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