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Minolta puts money where mouth is

By Ogilvy Public Relations
Johannesburg, 19 Dec 2003

Office automation specialist Minolta South Africa intends to slash its document delivery costs by 75%, reduce consumable costs by 95%, improve productivity by 90%, cut its Telkom costs by 33% and reduce debtors` days by two weeks with an upgrade of its own RightFAX solution for full Universal Information Exchange (UIX).

RightFAX is one of the document delivery solutions offered by Minolta`s Information Exchange (MiX) division, which aims to addresses the changing trends in fax technology and reduce document delivery costs. Instead of simply making bold marketing claims, though, the company has put its money where its mouth is, with remarkable results.

Minolta efax technology division product manager, Charl Vogel, says the anticipated cost savings realised as a result of the RightFAX upgrade should ensure a return on investment for Minolta within nine months.

"With a fax server solution, documents are sent and received from the desktop. This means you don`t need to print them out, which cuts paper and toner costs and time-consuming manual processes. It costs a minimum of R2,00 to send one statement via post. With this technology, it only costs the price of a local telephone call," he says.

The system has been integrated with the company`s SAP business software solutions, which enables staff to send statements, remittances and invoices from the SAP solution via RightFAX, resulting in considerable savings.

Research has shown that it takes an average of seven minutes to collect a document from the printer, walk to the fax machine, fax it and return to one`s desk. Computerised faxing is an instant send, from the desktop, with no interruption to user productivity. An organisation with 50 employees, who earn approximately R20/hour, each sending five faxes per day, can result in a productivity saving of R12,800 per month.

In addition, RightFAX boasts a number of features that save on dial up time. Scheduled faxing, sending, multiple faxes to the same fax number in one dial up and reduced negotiation and confirmation times can reduce phone bills by between 25% and 40%. If the same 50 users send five outbound faxes per day, the fax phone bill equates to R2500 per month. A 25% saving on the phone bill results in a saving of a further R625 per month.

Additional benefits of inbound fax services, directly to the desktop include confidentiality of information and savings in fax paper. Junk mail can be eliminated without printing, and faxes can be copied and forwarded electronically. Faxes transmitted via fax servers also provide guaranteed delivery and promptness, as well as security of documents.

Vogel says by implementing RightFAX, Minolta is putting its money where its mouth is. "By expanding the use of RightFAX to 300 users within Minolta, we are strongly endorsing the product," he says.

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Editorial contacts

Monica Braganca
Ogilvy Public Relations
(011) 880 2271
monica.braganca@ogilvypr.co.za
Charl Vogel
Minolta South Africa
(011) 661 9000