Mobile marketing gains momentum

Mobile commerce is beginning to be more fully understood by digital advertisers, according to some inside the industry, reports ClickThrough.

Jeffrey Grau, senior analyst with eMarketer and writer of report 'Mobile commerce: ahead of its time', remarked upon the number of people in the sector who do not appear to be capitalising on mobile Internet marketing services.

"Most retailers are either standing on the sidelines or in the midst of planning their mobile commerce strategy," he said. He added that, despite this seeming reluctance on the parts of the majority of retailers, some brands are providing customers with suitable mobile apps, such as shopping tools to enhance convenience.

Nearly every in-house law department in the US has been affected by the economic downturn and are looking to e-billing solutions to cut costs, says News Blaze.

A LexisNexis CounselLink survey found 98% of in-house law department executives agreed that the current economic environment has affected their departments.

Marcus Linden, vice-president of corporate counsel solutions for LexisNexis, says: "Nearly six in 10 in-house law department executives are now asking their law firms for alternative billing arrangements, something that has been quietly discussed for years, but now appears to be taking hold.”

Samsung Electronics is set to open an on-device application store for Samsung smartphone users on 14 September for the European market, states Newswire.

The Application Store will open in the UK, France and Italy, with more than 30 countries including Germany and Spain to follow.

The on-device client is available in English, French and Italian and supports credit card and phone billing through the mobile application store.