The E-mail Corporation, SA's specialist in e-billing and direct e-mail communication, has appointed Alison Wright in the capacity of Sales and Marketing Director.
Alison joins The E-mail Corporation from Dimension Data plc, having held several positions with the group over a period of seven years. Alison was introduced to the online world at the beginning of her career when she joined Internet Solutions (IS) in 1995. As Group Marketing Executive, Alison was responsible for the marketing and communications strategy and activities, as well as IS' online customer management strategy. During this time, Alison was a regular columnist in the Star Computing, focusing on Internet developments and Web initiatives.
After four years heading up IS' marketing initiatives, Alison moved into the broader DiData Group, taking the position of Marketing Manager within a strategic marketing unit responsible for the consolidation and communication of the group's customer relationship management (CRM) positioning.
In first quarter of 2000, Alison made a career decision to move towards business development, joining DiData's Contact Centre business unit as a member of the management team. Marketing and communications remained as part of her portfolio, and she was instrumental in the business's re-branding from its UK-based brand, Merchants, to the Dimension Data group branding. In addition, Alison was involved in re-positioning the market perception of the unit from its historical position as contact centre consulting experts to a managed services model.
Alison's primary responsibility was new business development and key account management. As part of the revenue generating team, she was credited for winning and managing three of the most strategic, and highest-value clients in the lifecycle of the business. One of the aforementioned deals enabled the company to expand its activities into the Western Cape region. During her stay at DiData, Alison was also a guest columnist on ITWeb, writing expert opinion pieces related to CRM and multi-channel, Internet-enabled contact centres.
Alison sits on the board of The E-mail Corporation and currently holds the position of Sales and Marketing Director. Her immediate focus will be to refine and accelerate the sales and marketing strategy for the targeted growth of the company. Alison's previous experience in small to medium business transformation will assist The E-Mail Corporation through this phase of its business lifecycle. Alison will also be responsible for the pursuit of key client accounts and the management of the company's sales and marketing activities.
Alison holds a Bachelor of Arts degree (BA WITS) in languages, and a post-graduate Diploma in Business Management (PDM - WBS).
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