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Motorola eyes retail market

Jacob Nthoiwa
By Jacob Nthoiwa, ITWeb journalist.
Johannesburg, 13 Jan 2011

Businesses like those in the retail sector will experience fundamental changes to technology impacting their workforce, assets and customers over the next five years.

This is according to Bob Sanders, senior vice-president and general manager of Enterprise Solutions and Wireless Network Solutions at Motorola Solutions.

He says all workers should be connected and reachable with mobile products that improve their effectiveness and enables better, real-time management and accountability.

“A faster and more secure infrastructure will deliver greater levels of information, interactivity and business-critical applications inside and outside the walls of the enterprise,” he adds.

In line with this, Motorola Solutions has unveiled its vision for next generation enterprise solutions that are designed to offer accurate real-time asset visibility, empower mobile workers and engage the consumers simultaneously.

Principal consultant at Motorola Retail Solutions, Scott Moreland, says customers are easily frustrated by and often won't tolerate unnecessary delays in getting their questions answered, finding merchandise, or gaining access to the right store associate.

In the retail enterprise, real-time access to information and resources has never been more critical than in today's competitive environment where customers often have access to the same or better information than the store associate, he says.

“For the retailer, these challenges represent critical moments that make the difference between making the sale [and] watching the customer walk out the door,” he adds.

It says product development solutions such as product lifecycle management will be vital in terms of managing and producing fast turn-around of high-performing lines.

Mobility is key

Motorola Solutions says mobile computing, voice and imaging solutions help bring the right information to the right place at the right time.

It says enterprises need solutions that will help manage their business, employees and material assets and recognise success today and tomorrow.

“By providing real-time asset visibility beyond just merchandise, enterprises will be able to further monitor assets and activity and make decisions that increase efficiency and help increase sales.”

Motorola says to engage and connect with the smarter customer, next generation enterprise mobility will deliver solutions that improve relationships and enhance customer experiences.

Solutions needed by the retail sector have to define several key areas: “innovation, including advanced devices, enhanced information capture, adaptive networking, integrated communications, advanced application services, the connected customer, and management”.

According to the company, it is crucial to address and empower the continuing growth of mobile workers, facilitate more accurate and real-time asset visibility, and engage the ever more knowledgeable and smarter customer.

The company says its solution focuses on retail as a holistic approach for defining complete retail technology solutions. It says this will help transform enterprises into even more productive and profitable businesses.

Motorola also introduced the DS9208 presentation imager, DS4208 handheld imager, MC9190-G industrial mobile computer and unveiled TEAM Express as a standard feature across its portfolio of voice-capable mobile computers enabling push-to-talk communications among multiple, disparate devices.

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