Motorola, Inc, today introduced MOTOFONE to Africa, a new handset poised to redefine the market by making high design and smart technology truly affordable.
MOTOFONE combines Motorola's award-winning design sensibility with smart features and easy functionality. Motorola's thinnest phone yet at approximately 9mm thin, MOTOFONE borrows key elements from Motorola's iconic portfolio and gives it a new twist. Flat keypad, colours, innovative materials and finish processes combine to make a device that's beautiful and affordable for everyone around the world.
As mobile phone markets continue to expand, the demand for cost-effective, smart but stylish communication keeps increasing. Only two billion of the world's population has made a phone call, and billions more have only just begun to leverage the power of wireless communication. With MOTOFONE, Motorola will empower these new users to embrace mobile communication with confidence and style. Motorola is setting the pace of transformation, turning mobile phones into affordable tools that will satisfy the need for people to be connected.
MOTOFONE offers an intuitive, new interface built on icons and voice versus text. By using images, the device makes it simpler and friendlier for first-time users to navigate, make a call, and retrieve messages. Its large, high contrast screen, powered by the revolutionary ClearVision display, helps eliminate glare from direct sunlight - making it easier to use the phone outdoors, on-the-go.
"Disrupt yourself," said Andre Kangas, General Manager, Mobile Devices, Sub Saharan Africa, Motorola. "That's the philosophy behind the new MOTOFONE. By changing expectations regarding what a low-cost phone can look like, feel like, and deliver, Motorola hopes to change the entire playing field for handset development."
Innovative New Materials
Featuring the new ClearVision display, MOTOFONE leverages revolutionary Electrophoretic Display (EPD) technology to provide users with a large, high-contrast screen that is viewable even in bright sunlight. The ClearVision display combined with a flush-fitting keypad and dust-resistant design makes the MOTOFONE sleek yet durable in active everyday use.
Redesigned User Interface
Designed for even the newest first time phone users, MOTOFONE is equipped with a newly redesigned user interface that is easy to learn, easy to use. With voice prompt instructions in local languages*, a large readable font size and an icon-based menu, the handset is self-explanatory at every step. For pre-paid customers, MOTOFONE automatically reports the status of their pre-paid account after each call or message**, allowing consumers to stay in control of use and expense.
Style without Compromise
Proving that uncomplicated, basic functionality and leading edge style can go hand-in-hand, the sleek design of MOTOFONE includes the features every user wants such as polyphonic ringtones, speakerphone and impressive long-lasting battery life. In addition, the device includes a very powerful loud volume to help ensure callers can hear phone conversations and will not miss calls even in a busy marketplace or crowded street.
Pricing and Availability
MOTOFONE is expected to be available in Africa in the last quarter of 2006 in both GSM and CDMA models.
Accredited members of the media seeking additional details on availability, digital imagery and pricing please contact your local Motorola representative or visit www.motorola.com/motoinfo
Consumers seeking additional product information please visit http://direct.motorola.com/hellomoto/motofone for further details.
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Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com
MOTOROLA and the stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. (c) Motorola, Inc. 2006.
*Certain mobile phone features are dependent on the capabilities and settings of your service provider's network. Additionally, certain features may not be activated by your service provider, and/or their network settings may limit the feature's functionality. Always contact your service provider about feature availability and functionality. All features, functionality and other product specifications are based upon the latest available information and are believed to be accurate; however such product specifications are subject to change without notice or obligation.
** Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges, and/or additional charges may apply.
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