Motorola has added six new mobile phones to its portfolio, all relying heavily on wireless application protocol (WAP) technology. A range of personalised brand companion Web sites and a series of content partnerships were also announced at CeBIT.
These announcements span Motorola`s three core consumer brands, Talkabout, Timeport and V. series. This significant extension of Motorola`s portfolio reflects its expectation for a huge market acceptance of WAP -- Motorola predicts that more than half of all Internet connections will come from wireless devices by 2003, resulting in growth for WAP and general packet radio services (GPRS).
"This is a very strategic development for Motorola," says Fred Kuznik, Motorola EMEA president. "Through our WAP-enabled phone portfolio, consumers will be able to access both voice and data-led information anytime, anyplace, anywhere.
"The announcement of the GSM tri-band GRPS WAP-enabled phone demonstrates our commitment to the evolution of a high-speed permanent Internet in the palm of your hand."
As part of its strategy to deliver the pocket Internet, Motorola is developing tailored companion Web sites for each of its core brands. The first to be launched is MyTimeport.com, which will allow users to access stored information, e-mails and Internet sites. They will also have access to global news and share trading.
Motorola has also announced alliances with major Internet content providers including Amazon.co.uk, Digital Bridges and Sports.com to provide consumers with easy access to these Web sites through their WAP-enabled phones.
"Motorola is perfectly placed to deliver the same level of Internet experience beyond the desktop, whether it is in the pocket, at home or in the car," notes Rick Darnaby, senior VP and GM of Motorola`s Personal Communications Sector EMEA.
"Showing six WAP-enabled phones at CeBIT, offering personalised companion Web sites and alliances with key Internet players, Motorola demonstrates real evidence that the Web without wires is here to stay."
These announcements are part of Motorola`s strategy to deliver mobility with the Internet via wireless and broadband delivery.
The new WAP-enabled phones will be tailor-made for specific consumer types and will be available in June.
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