Software giant Microsoft sees potential to grow its consumer focus as technology becomes more pervasive.
The company has always had a consumer focus, but its main area of attention has been in the enterprise space, says Nazeer Suliman, Microsoft SA's consumer and online lead.
Suliman explains Microsoft wants to expand its value chain of offerings outside the corporate office to the consumer. “The CIO, or a business decision-maker, is still a consumer.”
Microsoft's consumer offerings go beyond software and include items such as the Windows 7 phone, and the Xbox gaming console. “You can use your phone in the enterprise from a security point of view, and then leave work and still use your phone,” says Suliman.
The software company has recently unveiled several products that are consumer focused, in time for the festive season quarter, says Suliman.
Among these is Xbox Connect, Live Way four, Internet Explorer 9 and the Windows 7 phone. “Everything hot from a consumer point of view has gone live this quarter.”
Suliman says Microsoft will continue to launch products that are aimed at the consumer, and evolve its range of offerings. “It's really about keeping our pulse... we see it as a totally converged space,” he says.
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