MSN.co.za Autos, the international network of automotive Web sites on MSN, announced today it is to be the official consumer Web site partner for the prestigious Paris Motor Show (Mondial de l` Automobile 2002).
As official online partner, MSN Autos will be video streaming the event, making it the only official channel on which audiences can view the new launches and exclusives direct from the show from 26th September to 13th October.
This is the second initiative for MSN Autos with the Paris Motor Show, which promises to open up the show to millions of motoring enthusiasts outside of France. It builds on MSN Autos`s recent involvement in the Geneva Motor Show where it webcast footage of the European launch of their new Range Rover.
MSN Autos will be offering all the sights on the site direct from Paris. A team of leading motoring journalists from around the world plus an entire MSN production team will be based at the exhibition. Panoramic and surround videos will be created, to provide Autos users with a `virtual visit` to the Paris show. This richly interactive content will be augmented with regularly updated news reports; photo galleries featuring the latest cars to be unveiled; video streamed interviews with leading designers and motor industry executives and other interactive features. Plus there will be information for those who want to visit the show in person.
Ashika Kalyan, country manager at MSN is thrilled at being involved with the event. "The Mondial was the world`s first motor show and is still the most prestigious in Europe. Many of the cars that will be unveiled will be future best sellers or will become the next motoring icons."
Thierry Hesse, Commissaire G'en'eral of Mondial de l`Automobile added, "Thanks to MSN Autos, millions of people not only across France but across the world will now be able to take part in the Paris motor show. MSN Autos is one of the most respected automotive Web sites in the world and its online support will be a major boost to the show. We are delighted to welcome them on board."
The Paris Motor show is the latest initiative in a series of online events on MSN including concerts by Kylie and Madonna which help to make MSN the top Internet destination worldwide.
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