MSN South Africa has introduced a local automotive channel to its mix of content for MSN users.
The channel features a selection of international and local automobile news and features, ranging from coverage on motoring events, reviews and trends in the automobile industry to practical help for local motorists such as tips, advice and opinion pieces on buying a car. Receiving over 163 000 page views a month (February 2002), MSN Autos is proving a valuable resource to South African motoring enthusiasts.
MSN Autos has partnered with the 72nd Geneva motor show, currently taking place in Switzerland and as official online partner offers detailed coverage on this motor event. MSN provides motor fans with the opportunity to witness the latest in practical, comfortable and ecological motor designs and enjoy the benefits of streaming videos and a comprehensive photo gallery with constantly updated images of the latest cars and concepts on show. The site`s preview section, features the new motor vehicles that will be entering the market in the forthcoming year.
Also made available this week, MSN Autos offers high speed motoring enthusiasts a brand new Formula1 channel, featuring up to the minute news, press releases, race and practice results. This channel includes team facts and information as well as personal profiles on Formula1 drivers.
"Since the launch of MSN Autos, we have received positive feedback from motoring fans across SA. We believe that covering prestigious events such as the Geneva Auto Show and adding new features like the Formula1 channel, shows our commitment to adding value to MSN users by making international news and events accessible to our local market through the Internet," says Ashika Kalyan, country manager at MSN South Africa.
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