Mobile Money, the groundbreaking low-cost banking solution introduced by MTN, in partnership with The South African Bank of Athens, has shown a double-digit, month-on-month growth, as cellphone users embrace the speed and convenience of accessing a wide range of financial services directly from their mobile phones.
Mobile Money takes convergence to the next level, offering a conduit to services such as drawing money, buying pre-paid electricity and even recharging airtime.
Serame Taukobong, Chief Marketing Officer at MTN South Africa, says research points to the technology having had a dramatic effect on peoples' lives. Mobile Money cuts out many everyday chores. You no longer need to leave your home to recharge your phone, visit a bank to make deposits or transfer funds to other users across any mobile network. Gone is the inconvenience of electricity or airtime running out in the middle of the night. Accountholders can even avoid ATMs and make withdrawals at any Pick n Pay and Boxer Superstore till.
"We are giving people the ability to transact on a bank account using just a mobile number. This service is designed to provide users with access to a range of financial services that are easy and cost-effective to use from their mobile phones," he says.
It is easy to open a Mobile Money account. Dial *120*668# and complete the registration process, select a PIN and agree to the T&Cs, and you can access a secure means of transacting that is both affordable and easy to use.
Taukobong is quick to point out that MTN is stringent in the protection of its customers' personal and financial information, and the service is entirely secure.
"As MTN, we aim to lead the delivery of a bold new digital world to our customer and project that the many advantages of using Mobile Money could see it becoming the de facto means of transacting in the future," concludes Taukobong.
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