Multiactive Software ships Entice! 1.5 E-business solution upgrade

Maximizer SA, a leading provider of Multiactive Software`s e-business front office solutions, announced that an upgrade to its comprehensive front office e-business solution, Entice! 1.5. Entice! is the first customer-focused solution that transitions a traditional business into an e-business by integrating its sales, marketing and customer service functions with the Internet.

Entice! ensures implementation occurs with little impact on existing infrastructures. Entice! includes software modules that automate the process of finding new leads, qualifying prospects, building detailed customer profiles and stepping customers through a repeatable sales process - all of which is accomplished at fractional cost and effort to comparable solutions.

Enhancements to Entice! 1.5 include improvements to the acclaimed One to One Designer module that enables accurate Web data collection and field validation. This in turn ensures that an organisation can guarantee the integrity of their data. Entice! 1.5 has also automated many of the implementation features. As a result, businesses can implement the Entice! solution quickly, saving both time and money.

Other features include a searchable hyperlink table, allowing customers to easily include "search-and-buy" functionality on their site; support for international lead prospecting; automatic collateral fulfillment; and the ability to upsell customers on other items based on their active shopping cart contents.

Future versions of Entice! will allow companies using sales automation solutions such as SalesLogix and Maximizer Enterprise, and contact managers such as GoldMine and Outlook to interface with the Entice! database. This enables users to fully leverage the Entice! One to One Designer module for improved, personalised customer relationship management over the Web. An Oracle version of Entice! is planned, as well.

The Entice! One to One Designer is a simple, graphical tool that provides a customised experience for each individual Web site visitor. A drag-and-drop interface enables a non-technical person to set up the links and answer-dependent paths that a visitor will follow, and allows Entice! to take any number of actions depending on the visitors` feedback.

"Entice! is the only software available that offers today`s traditional business a complete, customer focused e-business solution at a price that they can afford," says Maximizer managing director Perry Norgarb. "With the new enhancements in Entice! 1.5, Multiactive secures its position as an e-business market leader as the e-commerce, customer relationship management, and sales and marketing automation markets converge."