Multiactive Software`s Entice! wins "Best of COMDEX" award

Multiactive Software, a leading provider of innovative e-business front office solutions designed to attract and retain customers, has won a prestigious PC WEEK "Best of COMDEX" award for its ground-breaking Entice! e-business solution. Entice! which allows a traditional business to easily implement Web site-personalisation and e-commerce functionality, was recognised as the "Best Enterprise Productivity Software" at COMDEX/Fall 1999 - one of the world`s largest high-tech trade shows.

Entice! 1.5, which debuted at COMDEX recently, is the first customer-focused solution that transitions a traditional business into an e-business by integrating its sales, marketing and customer service functions with the Internet. Entice! ensures implementation occurs with little impact on existing infrastructures. The solution includes software modules that automate the process of finding new leads, qualifying prospects, building detailed customer profiles and stepping customers through a repeatable sales process - all of which is accomplished at fractional cost and effort to comparable solutions.

"The entire team at Multiactive is proud of what we have accomplished and for the recognition Entice! has received," says Maximizer managing director Perry Norgarb. "Multiactive has all worked hard to create a product that improves the productivity and efficiency of tomorrow`s business. Entice! goes beyond this, it also enables these businesses to affordably turn their Web site visitors into prospects, and their prospects into valuable customers."

The Best of COMDEX, the IT industry`s most distinguished new product competition, recognises the best and most innovative products introduced by the 2100 plus exhibitors. This year there were only nine awards presented. Award winners are selected by a team of judges that include analysts from PC WEEK Labs and PC WEEK`s Corporate Partners, as well as leading IT corporate innovators and influencers. Details on the Best of COMDEX Awards can be found online at www.bestofcomdex.com.

For more information visit www.maximizer.co.za.