Local commercial radio station, Metro fm, is about to roll-out an interactive service using patented technology from Mybeat - a company founded by Mark Shuttleworth`s innovation fund, HBD Venture Capital.
The service is due to roll-out later this month.
HBD announced its investment in Mybeat Interactive Technologies earlier this year. Its technology enables radio listeners get more information about a song, advertisement or promotion on the radio station. Information is received instantly via SMS and is also logged on the Mybeat Web site.
The mobile music service has been piloted nationally with Metro FM and regionally with Classic FM and a number of other stations. Mybeat marketing director and co-founder Rodney Kuhn says: "The results from our pilots have been extremely positive."
Mybeat`s newest offering, StudioSMS, is also reported to be drawing widespread interest from radio stations and advertisers, with Western Cape station KFM to go live with it in time for the December holiday season. StudioSMS enables radio stations to launch interactive SMS shows, competitions and voting.
"The Mybeat launch will open the door to a revolution in music and we expect that it could potentially transform interactivity on radio," says Wayne Silbermann, Mybeat director of business development.
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