Leading ISP, NetActive has announced that it has acquired 50,1 percent of web development and hosting company, Off The Web from its holding company Off The Wall, an alternative media company.
Now trading as NetActive Web Solutions the new entity will offer turnkey solutions to small to medium enterprises, allowing these companies to take advantage of the opportunities presented by having a web presence. SMEs can take advantage of free development costs and domain name registration for a small monthly subscription allowing NetActive Web Solutions to host the site on an ongoing basis.
Existing clients include First Merchant Bank, Meikles Hotels and Hallmark Cards. Says NetActive`s chief executive, Lawrence Brick: "There are tremendous synergies which exist between Off the Web, Off The Wall and NetActive. Both companies target the SME market and believe in offering `one-stop-shop` solutions. In acquiring this stake in Off The Web, we can offer a comprehensive range of products and services to our SME client base, including an affordable web presence.
"In addition, NetActive Web Solutions will offer added value to Off the Wall`s customers through connectivity," says Brick.
"This deal will add value to both companies, complementing our existing business and allowing it to develop at an even more rapid rate."
Manuel Franck, managing director of NetActive Web Solutions, says the company will develop an Internet advertising division.
"We will tap Off The Wall`s media contacts and client base. This will add value to our existing client base as we will now be able to offer them a more comprehensive range of media products."
Says Franck: "It is anticipated that the current online advertising spend estimated to be R5 million for 1998 will substantially over the next few years, and NetActive Web Solutions will be well positioned to take advantage of this growth."
NetActive Web Solutions is also well positioned to take advantage of the impending boom in electronic commerce, offering this service to SMEs at an affordable price.
@EditorNote = Editors note
About OFF THE WALL
OFF THE WALL is a small to medium sized company comprising of various synergistic advertising mediums. The company`s main speciality is talking to the ``mass market" particularly, train and airport commuters as well as the illiterate market with no access to mainstream media i.e. Television, radio and newspapers. OFF THE WALL is able to put together Internet campaigns in the most cost effective manner. A shareholder in OFF THE WALL is S.A.R.H.W.U (The South African Railway and Harbours Workers Union) as they too recognised a need to talk to these markets on a grass roots level. OFFTHE WALL`S major clients include Telkom, Sales House, Masakhane, Simba, Erricson, FNB and many others which have held the company in good stead amongst the advertisers and marketers in Gauteng.
About NetActive Web Solutions
NetActive Web Solutions specialises in Hosting and Graphic Design Internet services. NetActive Web Solutions analyses companies` unique requirements and will create the most suitable and effective package to market companies and their products or services on the Internet, making sure that the design fits in with the existing corporate identity and advertising strategy. NetActive Web Solutions` mission is to make it affordable for SME`s to take advantage of the Internet as a marketing tool.
About NetActive
NetActive Internet, the fifth largest Internet Service Provider, offers a complete range of connectivity options and value added products and services to the home user and SME markets. NetActive Internet has achieved exceptional organic growth while viewing its acquisition strategy as a way of bringing in key skills in areas which support its vision.
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Editors note
About OFF THE WALL
OFF THE WALL is a small to medium sized company comprising of various synergistic advertising mediums. The company`s main speciality is talking to the ``mass market" particularly, train and airport commuters as well as the illiterate market with no access to mainstream media i.e. Television, radio and newspapers. OFF THE WALL is able to put together Internet campaigns in the most cost effective manner. A shareholder in OFF THE WALL is S.A.R.H.W.U (The South African Railway and Harbours Workers Union) as they too recognised a need to talk to these markets on a grass roots level. OFFTHE WALL`S major clients include Telkom, Sales House, Masakhane, Simba, Erricson, FNB and many others which have held the company in good stead amongst the advertisers and marketers in Gauteng.
About NetActive Web Solutions
NetActive Web Solutions specialises in Hosting and Graphic Design Internet services. NetActive Web Solutions analyses companies` unique requirements and will create the most suitable and effective package to market companies and their products or services on the Internet, making sure that the design fits in with the existing corporate identity and advertising strategy. NetActive Web Solutions` mission is to make it affordable for SME`s to take advantage of the Internet as a marketing tool.
About NetActive
NetActive Internet, the fifth largest Internet Service Provider, offers a complete range of connectivity options and value added products and services to the home user and SME markets. NetActive Internet has achieved exceptional organic growth while viewing its acquisition strategy as a way of bringing in key skills in areas which support its vision.
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