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NeuraTech launches software designed on mind mapping

By Bronwen Kausch, Media strategist, Innovative Media Productions
Johannesburg, 05 Apr 2001

NeuraTech, a Cape-based developer that forms part of Ixchange`s Incubator triumvirate, has launched Common Knowledge, its latest knowledge management package.

NeuraTech CEO John Swanepoel says the software operates to store and retrieve information in exactly the same way that the human mind does.

"People categorise information by association, and this is exactly how we have designed the software. It is a 3D mind map program.

"IDC estimated that Fortune 500 companies wasted $12 billion in 1999 as employees duplicated one another`s work and waded through disorganised files. Part of the problem has been that people have to conform to technology. We`ve turned that around and made computers work the way people do," he says.

Common Knowledge enables users to find information by asking any of the five cognitive questions: who, what, when, where and how. These then link into a further 18 categories such as companies, products, people, events, etc. These are then accessed using the same logic as used in speech.

"We have had a tremendous response from prospective clients. Once we explain the simplicity behind the program, the customers realise that every member of their teams will be able to use the software with minimal training," says Swanepoel.

The software operates on a Microsoft platform and can integrate immediately into Microsoft Office, Outlook, and BackOffice. The package is to be marketed through the existing NeuraTech channel.

Costs are determined by the amount of seats customers have as well as certain server costs.

Related stories:
Ixchange acquires 72% of Cape-based development company NeuraTech for R16.5m

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