For any business, staying fresh and showing well-planned strategy renewal, is essential to staying competitive. Creative design is an effective tool to increasing the recognition of ones name. The month of April heralded the unveiling of an upgraded corporate identity for IT Service Management (ITSM) company, Foster-Melliar. This polished corporate image reflects a sharpened focus within their ranks, both internally and externally.
Well executed and consistently applied corporate identity elements, such as shapes, colours, fonts and the use of space, enhance the ability to project a contemporary, up-to-date identity. "At Foster-Melliar, we recognised the opportunity to revitalise how the marketplace saw us; we wanted a new identity, but at the same time retain the recognition and credibility already established by our name and logo. The new identity is clean and sophisticated, but is based substantially on the previous identity; used for a number of years. We decided to stay close to the old and familiar, but update it for now! Clients will recognise an old friend, but be pleasantly surprised by a fresh, new visual expression," announced David Anderson at the unveiling of the corporate image.
This heightened focus also made known the birth of FM Software, a division offering a range of software products to complement IT Service Management and provide supporting technology to enhance a Best Practice approach. "The introduction of the FM Software division was made to accommodate potential growth from a separate division within Foster-Melliar. This gives us the flexibility to market products or services under a sub-brand, without fragmentation and keeping the value of the primary brand," continued Anderson.
"Our honed mission and vision will provide clients with industry recognised and internationally supported qualifications in the IT Infrastructure Library (ITIL) IT Service Management via our Information Systems Examination Board, UK (ISEB) accreditation. Our training covers all levels of IT Service Management, including; Awareness, Foundation Certification, Managers Certification and Practitioners courses in Service Level Management; Change, Configuration and Release Management and Service Desk, Incident and Problem Management. We also offer consulting and mentoring in ITSM and training in Microsoft Operations Framework, as well as a dynamic course aimed at the Call Center / Service Desk Agent - Service Desk, Service Excellence. We`re in the process of developing further training courses in ITIL IT Service Management." he announced in conclusion.
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