Sung Yong Hong has been appointed as the new president and CEO of Samsung Africa from 1 July, the company says in a statement.
Hong takes over from Kwang Kee Park who has been promoted to president and CEO of Samsung South East Asia. Prior to this appointment, Hong was the president of Samsung Electronics Turkey.
According to the statement, Park has served for three-and-half years as its first president of headquarters of its African unit. "During his tenure at Samsung Africa, he initiated a number of projects aligned to his commitment to reach the company's corporate social responsibility vision of impacting the lives of five million people across Africa by 2015," says the company.
Matthew Thackrah, deputy MD and director of consumer electronics at Samsung Electronics SA, says Turkey and SA are quite similar in that both are emerging economies that serve as a platform for greater growth on their respective continents.
"Hong's vast experience and proven track record fills us with great excitement for the future to build on the existing foundation Samsung has in Africa," says Thackrah.
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