Secure e-mail and messaging specialist Striata has won, on open tender, an electronic communications service provision contract with the JSE-listed specialist retail group, New Clicks Holdings.
The contract covers e-mail and messaging services nationally for the health, beauty, entertainment and homeware retail brands Clicks, The Body Shop and Musica.
"Our role with Clicks is to provide the platform for e-mail and SMS messages to be sent to the retailer's ClubCard members. The communications convey pertinent information, including special offers on health and beauty or homeware products, double-points days, and other information related to Clicks and the ClubCard Loyalty Programme," said Mia Papanicolaou, eMarketing manager of Striata.
For Musica, the largest entertainment and music retail business in South Africa with 148 stores nationwide, Striata will send the e-mails which inform the customer base of new music releases and reviews and developments regarding non-music merchandise such as DVD, gaming and lifestyle accessories, with the objective of drawing people to the stores.
The Body Shop high-profile global brand will also use Striata's eMarketing suite. The e-mails focus on customer loyalty, product and beauty advice and information on new products, specifically naturally-inspired beauty products that are core to The Body Shop brand.
"Our eMarketing platform will help the New Clicks brands to track and monitor campaigns and provide feedback on their digital strategies. Furthermore, Striata provides consulting on best practice in the digital sphere and offers advice on the various online communications," said Papanicolaou.
"Striata's tools enhance our capabilities across e-communication. They extend our sophisticated customer targeting capabilities into mobile and e-communication vehicles. The online facility and robustness of delivery ensures we're reaching best customer prospects for each communication," said Shirley Dare, Clicks ClubCard Manager.
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Striata is passionate about reducing the challenges and costs associated with traditional communication. We understand the power and efficiency of electronic communication, from marketing and operational messages, to the delivery of confidential documents securely by e-mail. Striata specialises in the secure delivery and payment of bills, statements, payslips, invoices and all other confidential documents, via encrypted e-mail, and in maximising the adoption of electronic solutions.
Striata has been a provider of software and services in the electronic messaging arena since 1999 and has offices in New York, London, Sydney and Johannesburg. Visit www.striata.com for more information.
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