"To dub Cape Town `Silicon Bay,` South Africa`s own Silicon Valley, certainly has merit considering the high tech initiative in the Western Cape," says Rudi Kr"uger, chairman of Espi'al Consulting.
To earn the accolade, maintains Kr"uger, South Africa has taken the lead in many aspects of IT innovation, the latest being Espi'al`s new economy consulting process which promises explosive market growth in key high technology sectors.
"While being carried along on the rising tide of the Internet is exciting and rewarding, it is actually being a part of the process that sets the currents in motion that is energising and fulfilling," he says.
"That`s what we`re doing at Espi'al Consulting: creating the waves of change that are transforming for good the way corporate South Africa is developing its business strategies. Noticeable change will come when those Espi'al stimulated strategies are implemented and companies find completely innovative ways of doing business with each other and the world, and the explosive growth and wealth creation that will follow."
Kr"uger maintains Espi'al Consulting is actually laying the foundation and putting up the first pillars of SA`s silicon valley by the new economy thinking that has transformed corporations such as Intel, Hewlett-Packard, Apple, Microsoft, Oracle and General Electric and made them the major global wealth creators.
What sets Espi'al Consulting apart, Kr"uger contends, is its unique methodology which directs without dictating to those companies seeking to gain and hold market leadership for their products and services.
"Company teams need to claim ownership of strategies that are developed for taking market dominance. If strategies are of their own creation, they will spare no energy in driving them into the heart of the market. We supply the thought process that accesses the new economy. Once teams have that power, they can unlock doors that open onto landscapes of innovation companies never suspected existed.
"Our way is to direct teams in creating, developing and implementing strategies that are of their own creation and which they will implement through their own drive, energy and ambition," says Kr"uger.
"Espi'al Consulting`s commitment to its clients is explosive revenue growth driven by new economy go-to-market strategies."
Espi`al Consulting`s new economy strategy development programmes are based in part on ideas, models and methodologies overviewed in publications by its American associate, The Chasm Group, publishers of such best-sellers as Crossing the Chasm, Inside the Tornado and The Gorilla Game.
The company aims its services at companies operating in the rapidly changing high technology, information technology, pharmaceutical and financial services sectors through a fast-cycle, consensus approach to strategy and programme development.

