New Era Solutions is pleased to announce the launch of and local availability of Epicor eMarketing 3.0, a platform for effective e-mail marketing campaigns, as well as its new online survey product Epicor Advanced Surveys 3.0, for improved customer response rates and automated campaigns.
Epicor eMarketing is an add-on module to the full Epicor Enterprise suite and can be used on its own, or in conjunction with the full mid-market ERP solution. The latest release allows for opt-in e-mail campaigns and has a number of enhancements to the core functionality of the module, this includes Brand Director, Response Reporter, Loyalty Manager and Campaign Builder. The new Epicor Advanced Surveys feature delivers modules that support e-mail and Web-based surveys.
Says Scott McKenzie, Managing Director of New Era Solutions: "Mid-market companies are more and more beginning to turn to technology as an enabler of marketing campaigns, the increase in demand, to a large extent comes from the need to identify inexpensive ways to reach ones internal and external customer base.
"Companies which fall in the mid-market sector traditionally don`t have the same `large` budgets for marketing as the corporate enterprise does, but marketing themselves is no less important. The Epicor eMarketing tool enables them to harness the business information already in the enterprise and deliver it in a tailored, inexpensive manner to their various audiences."
eMarketing has already been installed by a number of companies around the globe including Team Health, a US-based family of healthcare service companies, photographic specialist Konica Minolta, and Hartwell PLC, one of the UK`s largest car retailers.
Some of the key benefits of the eMarketing tool highlighted by users includes the creation of e-mail shots, reduced amount of time to create campaigns, and the ability to track user feedback more effectively.
Hartwell revealed that it had an instant turn around in sales boasting over $175 000 in the first three months, all of which were as a direct result of the implementation of the technology, in addition to which the company has highlighted through the tracking of statistics that a campaign yields 31% readership by recipients with only a 0.4% opt-out.
"In keeping with international standards both Epicor eMarketing and Epicor Advanced Surveys are built on the Microsoft .NET framework that provide strong connectivity via XML and OBDC to allow customers to quickly deploy a marketing project that can be either standalone or work in concert with existing CRM solutions. With its ease of use, flexibility and the ability to integrate with commonly used Microsoft applications, it is no wonder that Epicor eMarketing was named "Product of the Year" in 2003 by Customer Inter@action Solutions magazine.
"In our recent dealings with customers it has come to our attention that this is one of the foremost requirements of the marketing department, which to date has been spending millions on outsourcing these functions. We are very excited about the new release of eMarketing and are expecting the local market to quickly embrace the technology," ends McKenzie.
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