Telecommunications equipment supplier Hymax has dusted off its image as it prepares to take advantage of the sector liberalisation and moves from being a "box-dropper" to a service supplier.
Earlier this week, Hymax`s senior management and members of private equity firm Thynk Capital, which bought the company in 2003, unveiled some of their plans and the personalities behind the new-look company.
Hymax`s CEO is Rob Ferguson, who is a major shareholder in Thynk Capital, and is credited with having brought US fast food chain McDonald`s to SA. John van den Munckhof is COO and was formerly MD of Dimension Data Converged Communication. Tania Greenfield, previously operations director of Telepassport, is operations GM.
Neil Macdonald, a Hymax director, is also executive director and a shareholder of Thynk Capital and a former MD of Gary Player Enterprises. Robin Frew, former executive chairman of Radiospoor, is an executive partner in Thynk Capital and an adviser for Hymax.
Keith Bain, who was channel manager at Dimension Data Converged Communications, will be GM of sales for Hymax. Tanya Paulsen, previously with Public Utility Services, has been appointed financial manager.
"These people are highly experienced and they are putting their money where their mouths are," says Van den Munckhof.
He says the team has revamped Hymax`s existing distribution channel by implementing an ongoing accreditation programme and business ethics policy.
"They have introduced a range of new products from leading global suppliers, including voice over IP and IP telephony, as well as value-added services such as least-cost routing and international dialling facilities."
Client service director Paul Newman says Hymax has also introduced a telephone management system that can save companies up to 40% on their telecommunications costs. It captures call information, evaluates it, identifies re-routing opportunities and finds the cheapest call rate across all service providers.
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