Comprehend IT has launched a new-look version of the Tracer CQM mobile sales tool. It runs on Windows Mobile 6, is even easier to use than previously, and it provides sales professionals with a rich experience.
Comprehend IT is at the forefront of development on mobile phones. It has once more shown this with the release of a new version of Tracer CQM, the increasingly popular sales-force management tool. With seamless integration into Microsoft Outlook and Exchange, high-speed data synchronisation and easy menu navigation, Comprehend IT is once again showing that the age of the mobile workforce is upon us.
Tracer CQM allows sales professionals to be mobile and still know exactly what the situation is with their customers. It allows them to implement sales strategy in real-time.
It fully interfaces with Outlook and Exchange, making it even less necessary for sales people to capture information. It makes it easy to automatically record events such as SMSes and calls to your clients on your client-interaction database. And now e-mails and meetings with clients can be automatically captured as well. This allows the modern sales professional to create a true understanding of contact frequency with clients, rather than a gut feel, and allows real-time change in behaviour to ensure an optimal relationship with the client.
All this puts Comprehend IT at the forefront of development in the field. Through its extensive development experience on mobile phones, Comprehend IT has made data synchronisation easy and fast. Most importantly, it has made it trustworthy.
The small screen of these devices presents a particular challenge. But Comprehend IT has overcome this by creating an intuitive menu structure that makes navigation very easy, using either touch screen or qwerty keypad. Add to this the intelligent auto-install function that works like version management on a PC, and you will find that this solution offers most of what you will find on a PC. But with it comes the added benefit of true mobility, of course.
By developing the solution on the Windows Mobile platform, users are given the same intuitive feel they get when using Microsoft on a PC. Used with the new generation PDAs like the HTC Tytn II and HP Ipac data, users can now enjoy the rich experience they had so long been waiting for from the mobile market.
Through experience with similar applications, Comprehend IT has learnt the lessons well of South Africa's low bandwidth availability. Thus problems are avoided by using smart data transfer and management on the phone. The solution integrates fully with a Web-based system that can be used by office-based management to see data real-time. The solution is sold by Tracer CQM International and is aimed at any company with a B2B sales force.
“I am very impressed! Not only is the new Tracer CQM interface intuitive and easy to use but the software can be updated through a normal synchronisation with the back office,” responded Cobus van Graan, CEO of Trace CQM International.
This release of Tracer CQM builds on the successful creation of similar applications that assists with call logging for attorneys and consultants, allowing detailed and accurate billing for calls on a cellphone, as well as chat applications and stock control for companies with lots of stock distributed to many locations in the field, such in the patient care industry. All of these applications are now being enabled by the ever-increasing ability of PDAs as well as smart phones. Tracer was developed for the first time on a mobile phone in 2005, and since then there has been a shift in the market, from where we saw the need to sell the technology, not the solution, to a more solution focused approach. We now have organisations coming to us and asking us for proposals to develop mobile solutions.
Experiencing this shift, we thus feel, and show it with this new version, that the mobile platform is arriving to where the Web-based platform was at the turn of the century. The future definitely is mobile, and our clients are telling us so.
“Tracer CQM reflects our assertion that mobile technology is fast moving from a nice-to-have to a must-have in business, and the third-generation Tracer product is now as stable and mature as our Web-based applications," said Robert Marshall, CEO of Comprehend IT.
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Comprehend IT
Comprehend IT strives to create customer satisfaction through the comprehension of their clients' business, combining appropriate technology and top people, to deliver correctly focused and flexible solutions that allows their clients to be successful.
We firmly believe that business processes should drive technology and thus work hand-in-hand with domain and subject matter experts. We also believe in involving end-users at a grass-root level in the requirements gathering process to enable us to understand the shortcomings and weaknesses of the existing system and how these can be remedied and/or improved. Individuals who use the existing system every day not only know the discrete steps they must perform to complete the business processes, but they also have expectations for what the new system must do.
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