Business e-mail solutions provider Rocketseed has appointed Mark Williams as its new MD.
With a background in advertising, Williams is to drive Rocketseed`s strategy to position itself as a core marketing tool rather than a technical e-mail application.
"There is a bit of a new view in the market of the way e-mail marketing is looked at," Williams says, adding that e-mail space can be used for branding and marketing purposes, aimed at the same strata as the sender of the mail.
"Most e-mail is sent to friends," he notes.
Williams says when he was MD of event and communications agency VWV, he was a client of Rocketseed.
"I believed in it then, and I believe in it even stronger now," he says, adding that some clients have had a 200% to 300% increase in Web site traffic just because of e-mail branding.
In addition to three years at VWV, Williams has worked at Tinderbox Interactive, Dimension Data and 8seconds.
He says the South African MD position is a new one. The group, headed by CEO Cameron Hulett, also has MDs in Australia and the UK.
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