Two more online publishers, Bizcommunity.com and Private Property Listings, have joined the ranks of the Online Publishers` Association (OPA).
The OPA, of which ITWeb is a member, sets South African online readership-measurement standards and represents the interests of the country`s major Web publishers.
Bizcommunity.com is an Internet news Web site for SA`s creative industries, including the media, marketing and advertising industries.
"A major benefit we see is that traffic and readership data are measured by independent measurement specialist Nielsen/NetRatings Market Intelligence, to provide an online standard for South African Internet measurement by the OPA," says Bizcommunity.com MD Andre Rademan.
"It is so important to the credibility of the industry that standards of excellence are adopted by Web publishers in measurement and content."
Private Property Listings, which runs www.privateproperty.co.za, is billed as SA`s only "direct" property sales Web site.
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