Following a management buy-out (MBO) in March, Logical SA has relaunched with a new name, a new focus, and a much smaller team. 3fifteen, as the company is now known, will concentrate on custom business solutions development.
[VIDEO]James Baber, CEO of 3fifteen, says the MBO was prompted by former parent company Datatec`s refocusing of its strategy in the 18 months prior to the decision. Logical SA was at that time a loss-making entity.
The 100% sale of the shareholding took place on 15 March, hence the company name.
[VIDEO]In addition to focusing on bespoke development, 3fifteen is positioning itself as a focused Microsoft business solutions provider.
Baber notes: "Going forward, we believe that this strategy will enable us to provide real value to our existing and future customers."
[VIDEO]The company intends to provide tailored solutions and add value throughout the customer lifecycle using Microsoft products.
Its present customer base includes Audi, Datatec, De Beers, Dunhill, Liberty Life, Old Mutual, PSG and Sanlam. The company has offices in Johannesburg, Durban and Cape Town.
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