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New SAP player outlines goals

By Christelle du Toit, ITWeb senior journalist
Johannesburg, 18 Oct 2007

New SAP implementation company Satreno has disclosed its growth targets for SA, Africa, the US and the Middle East.

According to CEO Kurt Lindoor, the company expects business to grow by up to 40% in the US and the Middle East over the next two years. Business in Africa - including SA - is expected to grow by between 20% and 30%, he notes.

Satreno consists of the former Lejara, combined with Optimised Outsourced Solutions, Bluestone and Alt-Tab.

The company has been appointed as the national service partner for SAP Africa, which Lindoor says will enable it to "lead consortiums and bid for projects on [its] own. Consulting contracts can [now] be concluded directly with end clients."

Lindoor says Satreno will emphasise value-added services, such as the installation of new-generation products like supplier relationship management and businesses intelligence.

"We are not focusing on traditional ERP implementations, but will utilise the existing ERP client install base as leverage to introduce new-dimension products."

Lindoor says domestic sectors like mining are quite saturated as far as SAP implementations are concerned, but there is room for growth in the public sector. "We see the financial and service sector also increase as business intelligence slowly becomes the market differentiator for these companies."

He predicts that East Africa will be a key growth area, with 80% to 100% revenue increases expected in Kenya, Tanzania and Uganda over the next two years.

Lindoor says interventions by bodies like the World Bank are making large-scale SAP implementations achievable for poorer African governments.

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